L'oreal Archives - Campaign Middle East https://campaignme.com/tag/loreal/ Wed, 24 Jun 2026 06:10:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png L'oreal Archives - Campaign Middle East https://campaignme.com/tag/loreal/ 32 32 Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> ABG hosts CMO Forum: Candid conversation on marketing leadership under pressure https://campaignme.com/abg-hosts-cmo-forum-candid-conversation-on-marketing-leadership-under-pressure/ Tue, 05 May 2026 10:05:09 +0000 https://campaignme.com/?p=121500 The Advertising Business Group (ABG) hosted its first CMO Forum this week, bringing together senior marketing leaders from across industries for a closed-door discussion on one of the most pressing challenges facing the sector today: how to deliver measurable business growth while protecting long-term brand equity. Held at the Choueiri Group Dubai headquarters, the forum […]

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]]> How L’Oréal Paris’ Sit Al Bait ست البيت moved from cultural truth to the classroom https://campaignme.com/how-loreal-paris-sit-al-bait-%d8%b3%d8%aa-%d8%a7%d9%84%d8%a8%d9%8a%d8%aa-moved-from-cultural-truth-to-the-classroom/ Mon, 13 Apr 2026 07:20:02 +0000 https://campaignme.com/?p=120384 One year after its launch, Sit Al Bait  ست البيت – the campaign launched by L’Oréal Paris in 2025 under its Women of Worth platform – has transformed a familiar Arabic term and reframed how women’s roles are perceived across the region. Developed in collaboration with FP7 McCANN Dubai, McCANN Paris, and Current Global MENAT, […]

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]]> AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

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]]> Revenue-generating story – the GCC’s billion dirham blind spot? https://campaignme.com/revenue-generating-story-the-gccs-billion-dirham-blind-spot/ Tue, 30 Sep 2025 04:15:09 +0000 https://campaignme.com/?p=109410 It was a Teams meeting with the regional marketing head for a global brand. Topic: would they dare be a first-mover in long-form, factual entertainment – a revenue-generating story – a media asset that pays for itself? Her reply: “I’m salaried; why should I care about monetisation?” Fair question… but isn’t that exactly when you […]

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]]> L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign https://campaignme.com/loreal-paris-redefines-sit-al-bait-in-empowering-campaign-for-the-middle-east/ Wed, 11 Jun 2025 11:15:56 +0000 https://campaignme.com/?p=103617 L’Oréal Paris, in collaboration with FP7 McCann Dubai, McCann Paris, and Current Global MENAT, has launched a new campaign under its Women of Worth platform — rolling out across the Middle East. Rooted in cultural nuances of the region, the campaign builds on L’Oréal’s long-standing commitment to women’s empowerment — while challenging the language that […]

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]]> Changing faces: Sectors where women shine as marketing leaders https://campaignme.com/changing-faces-sectors-where-women-shine-as-marketing-leaders/ Mon, 12 May 2025 05:00:25 +0000 https://campaignme.com/?p=102114 The days of female marketers focusing solely on fashion and beauty are long gone. Women are beginning to shine as marketing leaders in every industry. Today, with the rise of startups and a more agile business world in general, women are leading marketing departments in every sector imaginable. But women are not only taking the […]

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]]> MMS ‘Luxury Edition’ event offers insights on MENA luxury market https://campaignme.com/mms-luxury-edition-event-offers-insights-on-mena-luxury-market/ Thu, 26 Sep 2024 04:45:10 +0000 https://campaignme.com/?p=90026 MBC Media Solutions (MMS), the commercial arm of the MBC Group, hosted its inaugural ‘Luxury Edition’ event on Tuesday, 24 September in Dubai, bringing together industry leaders and experts to explore the latest insights shaping the luxury market in the MENA region. In his opening address, Nadim Samara, Chief Commercial Officer at MMS, welcomed attendees […]

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]]> L’Oréal Middle East celebrates 25 Years in the region https://campaignme.com/loreal-middle-east-celebrates-25-years-in-the-region/ Thu, 25 Apr 2024 11:48:44 +0000 https://campaignme.com/?p=81067 As L’Oréal marks its 25th anniversary in the region, the global beauty leader reaffirms its commitment to driving transformation in the local beauty sector and making a positive impact on its communities.  Since L’Oréal’s inception in the Middle East, the Group has focused on developing the beauty industry while launching purpose-led initiatives on sustainability, women’s […]

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