long-term value Archives - Campaign Middle East https://campaignme.com/tag/long-term-value/ Fri, 19 Jun 2026 06:11:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png long-term value Archives - Campaign Middle East https://campaignme.com/tag/long-term-value/ 32 32 Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> Luxury marketing: Earn your place beyond borrowed belonging https://campaignme.com/luxury-marketing-earn-your-place-beyond-borrowed-belonging/ Tue, 09 Jun 2026 09:01:06 +0000 https://campaignme.com/?p=123088 For several years, luxury brands have viewed the Middle East as a high-margin, standardised sales market. Ideas were developed from global insights rather than regional ones. Campaigns were launched elsewhere and then travelled in. People in the region were expected to receive and react to a translated version of someone else’s aspiration. That old model […]

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]]> BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road https://campaignme.com/backlite-media-introduces-the-helix-a-connected-dooh-network-along-sheikh-zayed-road/ Fri, 06 Feb 2026 13:10:44 +0000 https://campaignme.com/?p=115719 BackLite Media, a leading out-of-home (OOH) media company across the UAE and the UK, has introduced The Helix, a connected digital-out-of-home (DOOH) network designed to deliver scale with intent across Sheikh Zayed Road, one of Dubai’s most influential urban corridors. Sheikh Zayed Road defines how Dubai moves, a single stretch where business, culture and everyday life intersect. […]

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]]> The year ahead for influencer marketing https://campaignme.com/the-year-ahead-for-influencer-marketing/ Fri, 06 Feb 2026 04:45:31 +0000 https://campaignme.com/?p=115760 Influencer marketing in MENA is officially out of its experimental era. We’ve moved past the phase of chasing big follower numbers, glossy posts and one-off brand deals that disappear as quickly as they land on our feeds. Influencer marketing in the region is entering a much more interesting chapter, one that is defined by credibility, […]

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]]> ‘Marketing doesn’t stop when KPIs are met’ https://campaignme.com/performance-with-purpose-marketing-doesnt-stop-when-kpis-are-met/ Tue, 10 Jun 2025 08:30:42 +0000 https://campaignme.com/?p=103503 As marketing continues to evolve, the industry is moving beyond the traditional divide between brand-building and performance marketing. Increasingly, brands and agencies are finding ways to strike a sustainable balance – one that delivers measurable outcomes without compromising long-term brand equity. Achieving this equilibrium requires more than media optimisation or creative excellence; it demands that […]

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