Location marketing Archives - Campaign Middle East https://campaignme.com/tag/location-marketing/ Mon, 07 Oct 2019 06:27:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Location marketing Archives - Campaign Middle East https://campaignme.com/tag/location-marketing/ 32 32 More than half of location-targeted adspend ‘wasted’ https://campaignme.com/more-than-half-of-location-targeted-adspend-wasted/ Mon, 07 Oct 2019 06:27:56 +0000 https://campaignme.com/?p=18962 By Omar Oakes Nearly two-thirds of spend on location-targeted advertising is being wasted, a survey of half-a-billion locations across the UK and the US has found. Location Sciences, a global location intelligence company, said potentially millions of ad dollars are being wasted because of poor-quality data and mis-targeted location impressions. The company’s The State of […]

The post More than half of location-targeted adspend ‘wasted’ appeared first on Campaign Middle East.

]]> Blis Futures launches, to predict where customers will go next https://campaignme.com/blis-futures-launches-predict-customers-will-go-next/ Tue, 28 Mar 2017 08:00:31 +0000 https://campaignme.com/?p=12405 Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modelling solution. It identifies consumers most likely to visit specific locations, then provides advertisers a guarantee they will only be charged per consumer visit.  Working […]

The post Blis Futures launches, to predict where customers will go next appeared first on Campaign Middle East.

]]>