locals Archives - Campaign Middle East https://campaignme.com/tag/locals/ Tue, 05 May 2026 10:58:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png locals Archives - Campaign Middle East https://campaignme.com/tag/locals/ 32 32 Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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]]> Less than 15 per cent of local luxury buyers feel represented in ads https://campaignme.com/less-than-15-per-cent-of-local-luxury-buyers-feel-represented-in-advertising/ Thu, 14 Nov 2024 07:00:15 +0000 https://campaignme.com/?p=92282 Less than 15 per cent of local luxury buyers feel represented in current advertising and 73 per cent of luxury consumers in the region believe brands should better reflect the society they live in, according to insights shared during the latest ‘Crafted for Luxury’ event hosted by Snapchat in Dubai. Followed in the footsteps of […]

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