Lloyd McMillan Archives - Campaign Middle East https://campaignme.com/tag/lloyd-mcmillan/ Mon, 20 Apr 2026 11:17:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lloyd McMillan Archives - Campaign Middle East https://campaignme.com/tag/lloyd-mcmillan/ 32 32 M+C Saatchi Sport & Entertainment Middle East expands with two senior appointments https://campaignme.com/mc-saatchi-sport-entertainment-middle-east-expands-with-two-senior-appointments/ Mon, 20 Apr 2026 11:17:50 +0000 https://campaignme.com/?p=120789 M+C Saatchi Sport & Entertainment Middle East has further strengthened its senior leadership team with the appointment of Danielle McEwan as Marketing Director and Victor Sharp as Social Media Director. The hires reflect the agency’s ambition to deepen its capabilities across sport, entertainment and culture as it builds on a period of significant regional growth. […]

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]]> M+C Saatchi Sport & Entertainment appoints PR Director for Middle East https://campaignme.com/mc-saatchi-sport-entertainment-appoints-pr-director-for-middle-east/ Tue, 24 Feb 2026 08:00:51 +0000 https://campaignme.com/?p=116835 M+C Saatchi Sport & Entertainment Middle East has strengthened its leadership with the appointment of Scott Grayston as PR Director. The hire follows the Group’s recent acquisition of DUNE | 23, marking a period of continued growth and expansion in its integrated communications practice. Grayston’s appointment aims to strengthen the agency’s regional leadership across sport, […]

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]]> Youthquake: The sports marketing revolution https://campaignme.com/youthquake-the-sports-marketing-revolution/ Thu, 18 Dec 2025 08:00:25 +0000 https://campaignme.com/?p=113464 For years, sports marketing in the Middle East has been defined by scale – major events, major rights deals and unmatched levels of investment. But the region’s next era will be shaped not by size, but by age. Gen Z and Generation Alpha are rapidly becoming the dominant force in the GCC’s sporting economy. In […]

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]]> M+C Saatchi ME extends Dubai Fitness Challenge PR partnership to office wellbeing initiative https://campaignme.com/mc-saatchi-me-extends-dubai-fitness-challenge-pr-partnership-to-office-wellbeing-initiative/ Tue, 25 Nov 2025 09:45:55 +0000 https://campaignme.com/?p=112333 M+C Saatchi Middle East has embraced the spirit of movement for the Dubai Fitness Challenge 2025, extending its PR remit for the account to its own office space. The initiative, termed M+C Saatchi in Motion, aims to reflect the belief that creativity thrives when people do, integrating its philosophy of “creativity in motion” into the rhythm of everyday […]

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]]> M+C Saatchi Middle East acquires DUNE | 23 https://campaignme.com/mc-saatchi-middle-east-acquires-dune-23/ Tue, 27 May 2025 06:04:41 +0000 https://campaignme.com/?p=102946 M+C Saatchi Sport & Entertainment has announced its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23. The acquisition aims to mark a significant leap in M+C Saatchi Middle East’s growth journey. Adding to its capability suites in the region, which spans marketing and communications, media and sponsorships, talent management, […]

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