LLMs Archives - Campaign Middle East https://campaignme.com/tag/llms/ Thu, 14 May 2026 14:24:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png LLMs Archives - Campaign Middle East https://campaignme.com/tag/llms/ 32 32 Data, data everywhere, not a byte to eat https://campaignme.com/data-data-everywhere-not-a-byte-to-eat/ Thu, 14 May 2026 07:02:23 +0000 https://campaignme.com/?p=122061 “Water, water everywhere, nor any drop to drink”: Coleridge’s Ancient Mariner is a fitting patron saint for our moment. I sit in the middle of constant flux surrounded by data – live feeds, hot takes, shaky videos and dashboards blinking like cockpit instruments in turbulence. As a Bayesian, I want to lean on priors, update […]

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]]> The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> Should we just wait for ChatGPT’s ads to launch and buy our way to the top? https://campaignme.com/should-we-just-wait-for-chatgpts-ads-to-launch-and-buy-our-way-to-the-top/ Tue, 07 Apr 2026 06:30:03 +0000 https://campaignme.com/?p=118986 If you’re working in a digital comms agency right now, you’ll realise this idea – we can’t just buy our way to visibility – is the 2026 version of the “we need more followers” conversation. Today, our clients’ reputations are now in the hands of an ask anything chat box that we can’t control. We […]

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]]> SixthFactor launches AI-powered brand intelligence platform: BrandIQ https://campaignme.com/sixthfactor-launches-ai-powered-brand-intelligence-platform-brandiq/ Fri, 03 Apr 2026 07:50:25 +0000 https://campaignme.com/?p=118597 Global insights consultancy SixthFactor has rolled out a new brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time. The ‘always-on’ brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division, will continuously monitor and analyse digital brand signals across four interconnected dimensions to deliver a […]

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]]> Digital Essays 2025: New rules of search https://campaignme.com/digital-essays-2025-new-rules-of-search/ Tue, 16 Dec 2025 07:57:06 +0000 https://campaignme.com/?p=113275 Search is being rewritten. AI search is changing how people find and trust information. Instead of scrolling through pages of links, users increasingly receive direct, conversational answers shaped by sources the systems trust. For MENA brands, this represents a pivotal moment. Rules of search are shifting fast. With 60 per cent of searches ending without […]

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]]> Digital Essays 2025: Digital’s next chapter https://campaignme.com/digital-essays-2025-digitals-next-chapter/ Tue, 16 Dec 2025 03:40:19 +0000 https://campaignme.com/?p=113225 As 2025 is nearing the end, the rules of engagement have been rewritten once again, as digital media enters a transformative new era defined not just by innovation, but by intelligence. Rules that are being rewritten by artificial intelligence (AI), attention and authenticity. Platforms, brands and consumers alike are on an accelerated upward trajectory, driving […]

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]]> Travel advisory for marketers embarking on the AI cruise https://campaignme.com/travel-advisory-for-marketers-embarking-on-the-ai-cruise/ Thu, 16 Oct 2025 13:30:32 +0000 https://campaignme.com/?p=110407 Marketers recently gathered to discuss critical changes within digital and media strategies, including the move from search engine optimisation (SEO) to generative engine optimisation (GEO); how to harness artificial intelligence (AI) for content to drive better outcomes; ethical considerations within AI-driven marketing; the role of large language models (LLMs) in creating culturally relevant content; and […]

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]]> Be the answer: How marketers must seed Large Language Models (LLMs) https://campaignme.com/be-the-answer-how-marketers-must-seed-large-language-models-llms/ Wed, 17 Sep 2025 06:00:19 +0000 https://campaignme.com/?p=108740 Generative AI is fast becoming a key discovery channel, with consumers asking tools like ChatGPT or Gemini for everything from brand comparisons to product recommendations. For marketers, the question is no longer if large language models (LLMs) will influence buying decisions, but how to ensure your brand is part of their answers. That’s where LLM […]

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]]> Why marketers must now add GEO to the equation https://campaignme.com/why-marketers-must-now-add-geo-to-the-equation/ Fri, 01 Aug 2025 06:00:02 +0000 https://campaignme.com/?p=106226 I have followed the evolution of AI with genuine interest. Not for the buzz, but for the way it continues to reshape the world around us, especially the way business operates and how our industry communicates. One of the most significant shifts we are seeing today is in how people search. According to proprietary data […]

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]]> Focus on asking better questions: Everything great starts with curiosity https://campaignme.com/focus-on-asking-better-questions-everything-great-starts-with-curiosity/ Tue, 06 May 2025 05:20:30 +0000 https://campaignme.com/?p=101801 A few days ago I was exploring LLM’s ability to process Arabic culture and language (which is very basic) and I found a wonderful article “We need AI that thinks in Arabic and can grasp nuance” by Luma Makari in The National. One of the examples she uses is how meaning is lost when AI […]

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