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	<title>Lionel Messi Archives - Campaign Middle East</title>
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	<title>Lionel Messi Archives - Campaign Middle East</title>
	<link>https://campaignme.com/tag/lionel-messi/</link>
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	<item>
		<title>adidas brings &#8216;Backyard Legends&#8217; to life with Chalamet, Bellingham, Yamal and Rodman</title>
		<link>https://campaignme.com/adidas-brings-backyard-legends-to-life-with-chalamet-messi-bellingham-yamal-and-rodman/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 07 May 2026 08:00:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Alessandro Del Piero.]]></category>
		<category><![CDATA[Backyard Legends]]></category>
		<category><![CDATA[Bad Bunny]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[FIFA World Cup 2026]]></category>
		<category><![CDATA[film campaign]]></category>
		<category><![CDATA[Florian Alt]]></category>
		<category><![CDATA[Florian Wirtz]]></category>
		<category><![CDATA[Jude Bellingham]]></category>
		<category><![CDATA[Lamine Yamal]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ousmane Dembélé]]></category>
		<category><![CDATA[Pedri]]></category>
		<category><![CDATA[Raphinha]]></category>
		<category><![CDATA[Santiago Gimenez]]></category>
		<category><![CDATA[Timothée Chalamet]]></category>
		<category><![CDATA[Trinity Rodman]]></category>
		<category><![CDATA[You Got This]]></category>
		<category><![CDATA[Zinedine Zidane]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121661</guid>

					<description><![CDATA[<p>adidas has debuted Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighbourhood lore into a larger-than-life story, reminding athletes everywhere: You Got This. Led by Academy Award-nominated actor Timothée Chalamet, the film brings together an iconic cast including Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman. Set [&#8230;]</p>
<p>The post <a href="https://campaignme.com/adidas-brings-backyard-legends-to-life-with-chalamet-messi-bellingham-yamal-and-rodman/">adidas brings &#8216;Backyard Legends&#8217; to life with Chalamet, Bellingham, Yamal and Rodman</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>LEGO collabs with Ronaldo, Messi, Mbappe and Vini Jr ahead of FIFA World Cup 2026</title>
		<link>https://campaignme.com/lego-collabs-with-ronaldo-messi-mbappe-and-vini-jr-ahead-of-fifa-world-cup-2026/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 07:00:34 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[build]]></category>
		<category><![CDATA[celebrate]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Cristiano Ronaldo]]></category>
		<category><![CDATA[fan experiences]]></category>
		<category><![CDATA[FIFA World Cup 2026]]></category>
		<category><![CDATA[flair]]></category>
		<category><![CDATA[football fever]]></category>
		<category><![CDATA[Julia Goldin]]></category>
		<category><![CDATA[Kylian Mbappé]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[LEGO branded stores]]></category>
		<category><![CDATA[LEGO Brick Kickers]]></category>
		<category><![CDATA[LEGO Editions]]></category>
		<category><![CDATA[LEGO football programme]]></category>
		<category><![CDATA[LEGO Group]]></category>
		<category><![CDATA[LEGO jerseys]]></category>
		<category><![CDATA[LEGO retailers]]></category>
		<category><![CDATA[LEGO wall]]></category>
		<category><![CDATA[LEGO Wall of Fame]]></category>
		<category><![CDATA[LEGO.com]]></category>
		<category><![CDATA[LEGO® Editions FIFA World Cup™ Official Trophy]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[magic of football]]></category>
		<category><![CDATA[Mbappe]]></category>
		<category><![CDATA[Messi]]></category>
		<category><![CDATA[ronaldo]]></category>
		<category><![CDATA[signature style]]></category>
		<category><![CDATA[The LEGO Group]]></category>
		<category><![CDATA[Vini Jr]]></category>
		<category><![CDATA[Vinicius Jr.]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118646</guid>

					<description><![CDATA[<p>The LEGO Group is teaming up with Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. to celebrate the magic of football alongside kids and families from all over the world. With the FIFA World Cup 2026™ just around the corner and football fever at an all-time high, fans can now build their treasured players [&#8230;]</p>
<p>The post <a href="https://campaignme.com/lego-collabs-with-ronaldo-messi-mbappe-and-vini-jr-ahead-of-fifa-world-cup-2026/">LEGO collabs with Ronaldo, Messi, Mbappe and Vini Jr ahead of FIFA World Cup 2026</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>adidas EVO SL ft. Messi, Salah light up Kingdom Tower, Burj Rafal</title>
		<link>https://campaignme.com/adidas-evo-sl-ft-messi-salah-light-up-kingdom-tower-burj-rafal/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 05:40:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Burj Rafal]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Digital out-of-home]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[EVO SL]]></category>
		<category><![CDATA[EVO SL toolkit]]></category>
		<category><![CDATA[Jellyfish]]></category>
		<category><![CDATA[Kingdom Tower]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Luminere]]></category>
		<category><![CDATA[MediaCom]]></category>
		<category><![CDATA[Mohammed Salah]]></category>
		<category><![CDATA[Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109865</guid>

					<description><![CDATA[<p>As part of its ongoing EVO SL campaign, adidas has taken a first-of-its-kind digital out of home (DOOH) route to have its campaign featured on two of Riyadh&#8217;s iconic landmarks. In October, adidas became the first sports brand to project its campaign on Riyadh’s Kingdom Tower and the Burj Rafal. Early bird tickets to the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/adidas-evo-sl-ft-messi-salah-light-up-kingdom-tower-burj-rafal/">adidas EVO SL ft. Messi, Salah light up Kingdom Tower, Burj Rafal</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Purple Brain and 24/7 Sports announce collaboration</title>
		<link>https://campaignme.com/purple-brain-and-24-7-sports-announce-collaboration/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 03 Aug 2023 08:01:47 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[24/7 Sports]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Purple Brain]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=65667</guid>

					<description><![CDATA[<p>Purple Brain and 24/7 Sports have partnered up for a joint venture aimed at providing content services for various entertainment sectors in Saudi Arabia, particularly the sports industry. Saudi company Purple Brain offers storytelling and production services to create digital experiences, while 24/7 Sports produces content for athletes and sports organisations. The collaboration between these [&#8230;]</p>
<p>The post <a href="https://campaignme.com/purple-brain-and-24-7-sports-announce-collaboration/">Purple Brain and 24/7 Sports announce collaboration</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>STA ‿ and us global campaign shows Messi discovering himself in Saudi Arabia.</title>
		<link>https://campaignme.com/messi-discovers-another-of-himself-in-saudi-in-sta-%e2%80%bf-and-uss-global-campaign/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 23 Jan 2023 11:15:59 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video & Audio]]></category>
		<category><![CDATA[‿ and us]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[Arabian Outdoors]]></category>
		<category><![CDATA[City Films]]></category>
		<category><![CDATA[Discover another side of yourself in Arabia]]></category>
		<category><![CDATA[Jan 2023]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Saudi Tourism Authority]]></category>
		<category><![CDATA[Travel and tourism]]></category>
		<category><![CDATA[Travellers]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=57367</guid>

					<description><![CDATA[<p>Saudi Tourism Authority and  ‿ and us, launched their first global campaign, after the announcement of the agency&#8217;s appointment as the Tourism Authority&#8217;s agency of records. Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic [&#8230;]</p>
<p>The post <a href="https://campaignme.com/messi-discovers-another-of-himself-in-saudi-in-sta-%e2%80%bf-and-uss-global-campaign/">STA ‿ and us global campaign shows Messi discovering himself in Saudi Arabia.</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Adidas creates aerial beach billboard with Messi, Pedri and Hakimi</title>
		<link>https://campaignme.com/adidas-creates-aerial-beach-billboard-with-messi-pedri-and-hakimi/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 06 Dec 2022 13:00:49 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[Achraf Hakimi]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[adidas MENA]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[beach billboard]]></category>
		<category><![CDATA[dec 2022]]></category>
		<category><![CDATA[FP7]]></category>
		<category><![CDATA[Jack Morton]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Nathaniel Alapide]]></category>
		<category><![CDATA[Qatar]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=55756</guid>

					<description><![CDATA[<p>To celebrate the world’s largest family reunion, adidas has created the ‘beach billboard’, a stunning aerial artwork within the 974 beach club, Qatar, featuring three of the world’s greatest football players; Lionel Messi, Pedri and Achraf Hakimi. Located beside the two main airports in Doha, the build took ten days and was crafted by Dubai-based [&#8230;]</p>
<p>The post <a href="https://campaignme.com/adidas-creates-aerial-beach-billboard-with-messi-pedri-and-hakimi/">Adidas creates aerial beach billboard with Messi, Pedri and Hakimi</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Pepsi drops ‘Nutmeg Royale’ with Leo Messi, Paul Pogba and Ronaldinho</title>
		<link>https://campaignme.com/pepsi-drops-nutmeg-royale-with-leo-messi-paul-pogba-and-ronaldinho/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 06:00:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video & Audio]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[Ad films]]></category>
		<category><![CDATA[Arab]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Middleeast]]></category>
		<category><![CDATA[Nutmeg Royale]]></category>
		<category><![CDATA[Oct 2022]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Ronaldinho]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[world cup 2022]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=53972</guid>

					<description><![CDATA[<p>Pepsi has dropped an exciting football film, &#8216;Nutmeg Royale&#8217;. Centered around the beautiful game’s craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline, ‘Thirsty For More’. Leading with an epic hero [&#8230;]</p>
<p>The post <a href="https://campaignme.com/pepsi-drops-nutmeg-royale-with-leo-messi-paul-pogba-and-ronaldinho/">Pepsi drops ‘Nutmeg Royale’ with Leo Messi, Paul Pogba and Ronaldinho</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Cityfilms with Messi and OOREDOO go for a UFO experience</title>
		<link>https://campaignme.com/cityfilms-with-messi-and-ooredoo-go-for-a-ufo-experience/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Mon, 16 Nov 2020 08:00:30 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Cityfilms]]></category>
		<category><![CDATA[futbol]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Messi]]></category>
		<category><![CDATA[Ooredoo]]></category>
		<category><![CDATA[UFO]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=29943</guid>

					<description><![CDATA[<p>&#160; View this post on Instagram &#160; A post shared by Campaign Middle East (@campaignmiddleeast) Cityfilms creates an interstellar experience with a UFO that tries to abduct futbol superstar, Messi. The story ends with a fun twist to remind the importance of fast&#8230; (hint: OOREDOO can solve the problem).</p>
<p>The post <a href="https://campaignme.com/cityfilms-with-messi-and-ooredoo-go-for-a-ufo-experience/">Cityfilms with Messi and OOREDOO go for a UFO experience</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Adidas looks to inspire with &#8216;Take it&#8217; message</title>
		<link>https://campaignme.com/adidas-looks-inspire-take-message/</link>
					<comments>https://campaignme.com/adidas-looks-inspire-take-message/#comments</comments>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Wed, 25 Feb 2015 09:38:53 +0000</pubDate>
				<category><![CDATA[The Work]]></category>
		<category><![CDATA[180 LA]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Basketball]]></category>
		<category><![CDATA[Derrick Rose]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Gareth Bale]]></category>
		<category><![CDATA[Global campaign]]></category>
		<category><![CDATA[John Wall]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Take it]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=7271</guid>

					<description><![CDATA[<p>Watch the campaign conceptualised by 180 LA here. Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/adidas-looks-inspire-take-message/">Adidas looks to inspire with &#8216;Take it&#8217; message</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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		<title>Qatar Airways takes FC Barcelona stars on holiday</title>
		<link>https://campaignme.com/qatar-airways-takes-fc-barcelona-stars-holiday/</link>
					<comments>https://campaignme.com/qatar-airways-takes-fc-barcelona-stars-holiday/#comments</comments>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Fri, 06 Feb 2015 14:04:04 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[180 Amsterdam]]></category>
		<category><![CDATA[Andrés Iniesta]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[Destinations]]></category>
		<category><![CDATA[FC Barcelona]]></category>
		<category><![CDATA[Gerard Piqué]]></category>
		<category><![CDATA[Lionel Messi]]></category>
		<category><![CDATA[Luis Suárez]]></category>
		<category><![CDATA[Maldives]]></category>
		<category><![CDATA[Neymar Jr.]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Qatar Airways]]></category>
		<category><![CDATA[Seoul]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=7076</guid>

					<description><![CDATA[<p>Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers 'over 140 destinations' message</p>
<p>The post <a href="https://campaignme.com/qatar-airways-takes-fc-barcelona-stars-holiday/">Qatar Airways takes FC Barcelona stars on holiday</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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