Lexus Archives - Campaign Middle East https://campaignme.com/tag/lexus/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lexus Archives - Campaign Middle East https://campaignme.com/tag/lexus/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Al-Futtaim Lexus reveals seven-episode ‘Crafted with Care’ content series campaign https://campaignme.com/al-futtaim-lexus-reveals-seven-episode-crafted-with-care-content-series-campaign/ Thu, 23 Apr 2026 10:16:33 +0000 https://campaignme.com/?p=120969 Al-Futtaim Lexus has revealed details about its Crafted with Care campaign, a seven-episode creator-led content series developed and launched during Ramadan 2026, designed to explore how craft and care are expressed across the UAE. Developed in partnership with Ogilvy, the series aligned Lexus design principles with cultural practices, drawing a clear connection between attention to […]

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]]> Revenue-generating story – the GCC’s billion dirham blind spot? https://campaignme.com/revenue-generating-story-the-gccs-billion-dirham-blind-spot/ Tue, 30 Sep 2025 04:15:09 +0000 https://campaignme.com/?p=109410 It was a Teams meeting with the regional marketing head for a global brand. Topic: would they dare be a first-mover in long-form, factual entertainment – a revenue-generating story – a media asset that pays for itself? Her reply: “I’m salaried; why should I care about monetisation?” Fair question… but isn’t that exactly when you […]

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]]> Katib Belkhodja appointed as Toyota and Lexus Marketing Director https://campaignme.com/katib-belkhodja-appointed-as-toyota-and-lexus-marketing-director/ Fri, 11 Apr 2025 11:48:30 +0000 https://campaignme.com/?p=100449 Al-Futtaim Automotive has named Katib Belkhodja as Marketing Director for Toyota and Lexus in the UAE, placing the senior group executive with wide-ranging divisional experience in a key leadership role across its two flagship brands. In his new position, Belkhodja will oversee the full spectrum of marketing and communications activities for both Toyota and Lexus. […]

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]]> TikTok launches second mini-series for car enthusiasts https://campaignme.com/tiktok-launches-second-mini-series-for-car-enthusiasts/ Wed, 20 Mar 2024 10:26:25 +0000 https://campaignme.com/?p=79106 TikTok has launched the second season of ‘Moving Topics’, a car mini-series featuring leading car figures and marketing experts in the region’s automotive scene. The series will host engaging discussions about the innovation, technologies, and trends driving the car industry. It aims to drive conversation, brand loyalty and meaningful conversation among industry experts. ‘Moving Topics’, […]

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]]> Al-Futtaim Lexus launches campaign for colour blindness https://campaignme.com/al-futtaim-lexus-launches-campaign-for-colour-blindness/ Wed, 06 Dec 2023 11:32:19 +0000 https://campaignme.com/?p=73358 Al-Futtaim Lexus is celebrating the UAE’s 52nd Union Day with a campaign called ‘Colours through Lexus’. It brings to life a world of colour for a Lexus owner affected by colour blindness or colour vision deficiency (CVD), all from the comfort of their Lexus car. Globally, about 1 in 12 men and 1 in 200 […]

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]]> Lexus collaborates with MBC Media Solutions to promote Saudi’s space mission https://campaignme.com/lexus-collaborate-with-mbc-media-solutions-to-promote-saudis-space-mission/ Thu, 13 Jul 2023 13:14:38 +0000 http://campaignme.com/?p=64605 Lexus in collaboration with MBC Media Solutions has launched a digital campaign promoting Saudi Arabia’s space mission, gaining huge views and engagement online.  Saudi Arabia’s historical mission saw the Kingdom’s first astronauts, Ali Al-Qarni and Rayyanah Barnawi and the first Arab muslim female astronaut who traveled to the international space station and back.  The campaign […]

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]]> Intersect by Lexus bids farewell after eight years https://campaignme.com/intersect-by-lexus-bids-farewell-after-eight-years/ Fri, 07 Jul 2023 12:08:45 +0000 https://campaignme.com/?p=64333 Intersect by Lexus, a Japanese-fusion fine dining venue sited at DIFC, closes its doors on July 31, 2023. Since its opening in December 2015, the venue has been offering visitors an opportunity to experience the ethos of the Lexus lifestyle and Omotenashi experience without getting behind the wheel of a car. It was designed to provide […]

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]]> Amazon Ads: Building deeper connections with Gen Z and gaming audiences https://campaignme.com/amazon-ads-building-deeper-connections-with-gen-z-and-gaming-audiences/ Fri, 23 Dec 2022 08:00:16 +0000 https://campaignme.com/?p=56358 Twitch is ahead of the game with its ability to reach ‘Generation Twitch’ – a growing community predominantly made up of Gen Zers. And the numbers are impressive. This community now has over 3 billion members – that’s over a third of the world’s population. Amazon Ads helps connect brands with this audience on Twitch. […]

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]]> #CampaignSuperBowl 2015: Watch the best ads https://campaignme.com/super-bowl-2015-watch-best-ads/ https://campaignme.com/super-bowl-2015-watch-best-ads/#comments Tue, 03 Feb 2015 11:03:54 +0000 https://campaignme.com/?p=7043 Campaign US rounds up 37 commercials from Sunday's big game.

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