Leo Burnett Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett/ Thu, 09 Apr 2026 02:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Leo Burnett Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett/ 32 32 Landmark Group’s Home Centre takes KitKat Heist beyond social trend to in-store marketing https://campaignme.com/landmark-groups-home-centre-takes-kitkat-heist-beyond-social-trend-to-in-store-marketing/ Wed, 08 Apr 2026 13:45:44 +0000 https://campaignme.com/?p=119329 In early April 2026, reactions to the KitKat Heist took off across social media in the Middle East. Videos of children and adults being caught hiding KitKat stashes in increasingly creative places were everywhere, and brands across the region joined the conversation. Most brands what they typically do in these moments: they acknowledged the trend […]

The post Landmark Group’s Home Centre takes KitKat Heist beyond social trend to in-store marketing appeared first on Campaign Middle East.

]]> Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia https://campaignme.com/six-flags-qiddiya-reveals-campaign-for-first-theme-park-in-saudi-arabia/ Thu, 05 Feb 2026 08:25:53 +0000 https://campaignme.com/?p=115618 Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

The post Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia appeared first on Campaign Middle East.

]]> FP7 McCANN Riyadh appoints ECD, Head of Strategy https://campaignme.com/fp7-mccann-riyadh-appoints-head-of-strategy-executive-creative-director/ Tue, 03 Feb 2026 07:31:20 +0000 https://campaignme.com/?p=115446 FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

The post FP7 McCANN Riyadh appoints ECD, Head of Strategy appeared first on Campaign Middle East.

]]> Cannes Lions 2025 Rankings: Saudi climbs several spots, UAE stays within top 10 https://campaignme.com/cannes-lions-2025-rankings-saudi-shines-with-uae-among-top-10/ Thu, 06 Nov 2025 13:30:20 +0000 https://campaignme.com/?p=111466 Saudi Arabia climbed to several spots on the Cannes Lions 2025 rankings from the 23rd to 15th spot, while the UAE stayed within the top 10. Saudi Arabia went up from 23rd in the country rankings in 2024 to 13th in 2025, a big year-on-year gains. Riyadh also entered the top global city list at […]

The post Cannes Lions 2025 Rankings: Saudi climbs several spots, UAE stays within top 10 appeared first on Campaign Middle East.

]]> Women in advertising: Stop being a case study, start being the standard https://campaignme.com/women-in-advertising-stop-being-a-case-study-start-being-the-standard/ Thu, 28 Aug 2025 05:20:47 +0000 https://campaignme.com/?p=107336 If I had a dollar for every time I heard “DEI is a trend” I could retire. But I won’t. Because for me, and for countless women in Lebanon and across the Middle East, it was never a trend. It was survival. A conviction. It was about a drive that held us up in management […]

The post Women in advertising: Stop being a case study, start being the standard appeared first on Campaign Middle East.

]]> A point of view: How DEI powered AXA’s Titanium 2025 Grand Prix https://campaignme.com/a-point-of-view-how-dei-powered-axas-titanium-2025-grand-prix/ Mon, 11 Aug 2025 07:30:20 +0000 https://campaignme.com/?p=106547 This year at Cannes, the Lions didn’t just roar, they roared for change. From Glass to Titanium, diversity, equity, and inclusion (DEI) were everywhere in Cannes. Dove’s “20 Years of Real Beauty” was a no-brainer for our Glass Grand Prix, a category built to spotlight long-term systemic change and culture shifting communication. But the campaign […]

The post A point of view: How DEI powered AXA’s Titanium 2025 Grand Prix appeared first on Campaign Middle East.

]]> Always and Noon Minutes partner to deliver peace of mind in 15 minutes https://campaignme.com/always-and-noon-minutes-partner-to-deliver-peace-of-mind-in-15-minutes/ Tue, 01 Jul 2025 06:00:32 +0000 https://campaignme.com/?p=104615 Always has launched a new campaign that addresses a persistent but often unspoken challenge for women: disrupted sleep during their period due to fears of leakage. Developed by Leo Burnett Beirut, the campaign puts a spotlight on the brand’s Night XXL pads – and introduces a real-time solution through a first-time partnership with fast delivery […]

The post Always and Noon Minutes partner to deliver peace of mind in 15 minutes appeared first on Campaign Middle East.

]]> Cannes Lions 2025 contenders: MENA campaigns to keep an eye on https://campaignme.com/cannes-lions-2025-contenders-mena-campaigns-to-keep-an-eye-on/ Wed, 11 Jun 2025 10:26:03 +0000 https://campaignme.com/?p=103541 With just days to go for the Cannes Lions International Festival of Creativity 2025 expectations for the MENA region are riding high – especially given that agencies from the UAE and KSA picked up 22 Lions and a Grand Prix in 2024. As a result of this success last year, the UAE climbed three spots […]

The post Cannes Lions 2025 contenders: MENA campaigns to keep an eye on appeared first on Campaign Middle East.

]]> Leo Burnett Saudi Arabia names Tarek Akil as business lead https://campaignme.com/leo-burnett-saudi-arabia-names-tarek-akil-as-business-lead/ Mon, 05 May 2025 10:21:32 +0000 https://campaignme.com/?p=101744 Leo Burnett Saudi Arabia has appointed Tarek Akil as Business Lead, tasking him with heading up the agency’s Riyadh operations and driving growth through integrated client partnerships. Akil brings more than 20 years of experience across Egypt, the Levant, North Africa and the GCC, having led campaigns for major regional and global brands including Vodafone, […]

The post Leo Burnett Saudi Arabia names Tarek Akil as business lead appeared first on Campaign Middle East.

]]> Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications https://campaignme.com/shangri-la-jeddah-appoints-ghada-addas-as-director-of-marketing-and-communications/ Thu, 01 May 2025 07:20:02 +0000 https://campaignme.com/?p=101588 Shangri-La Jeddah has appointed Ghada Addas as its new Director of Marketing and Communications. Addas has built an impressive career, showcasing her versatility across several sectors in the Kingdom of Saudi Arabia. Starting as a copywriter and account assistant at Leo Burnett, she moved on to roles such as Page Editor at Arab News, Brand […]

The post Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications appeared first on Campaign Middle East.

]]>