Leo Burnett Cairo Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-cairo/ Tue, 10 Sep 2024 08:48:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Leo Burnett Cairo Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-cairo/ 32 32 Visa, CIB campaign calms the ‘madness of overthinking’ https://campaignme.com/visa-cib-campaign-calms-the-madness-of-overthinking/ Tue, 10 Sep 2024 05:45:00 +0000 https://campaignme.com/?p=89370 Visa and Egypt’s CIB (Commercial International Bank Egypt) have launched a digital campaign titled ‘Visa CIB’ to introduce a new credit card that aims to help medium-sized business owners meet their various company needs. Creatively led by advertising agency Leo Burnett and directed by Sherif Mounir, the film shares the fictional story of  Mr Magdy, the […]

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]]> Mobinil – Malnaash Gher Baad https://campaignme.com/mobinil-malnaash-gher-baad/ https://campaignme.com/mobinil-malnaash-gher-baad/#comments Tue, 13 Aug 2013 11:20:57 +0000 https://campaignme.com/?p=5007 Egyptian singers Menna Hussein and Mohamed Mohsen helped Mobinil spread a message of unity to Egyptians during Ramadan with the release of the song Malnaash Gher Baad. Written by Ahmed Farahat, Leo Burnett Cairo was behind the creative idea and execution for both the Ramadan commercial and the full music video. Project Ramadan Client Mobinil […]

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]]> https://campaignme.com/mobinil-malnaash-gher-baad/feed/ 1 Y&R Dubai ranked world’s third most creative agency https://campaignme.com/yr-dubai-ranked-worlds-third-most-creative-agency/ https://campaignme.com/yr-dubai-ranked-worlds-third-most-creative-agency/#comments Wed, 11 Jan 2012 05:41:37 +0000 https://campaignme.com/?p=2867 Y&R Dubai was the world’s third most creative agency in 2011, according to the annual Big Won Report. The ranking represents the highest ever position for a Middle East agency. Y&R’s chief creative officer, Shahir Zag, is also ranked number one art director and copywriter by the independent report – the highest position ever for […]

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]]> https://campaignme.com/yr-dubai-ranked-worlds-third-most-creative-agency/feed/ 2 Y&R Dubai named agency and network of the year https://campaignme.com/yr-dubai-named-agency-and-network-of-the-year/ https://campaignme.com/yr-dubai-named-agency-and-network-of-the-year/#comments Thu, 31 Mar 2011 00:00:46 +0000 https://campaignme.com/?p=1754 Y&R Dubai has been named both agency and network of the year at the Dubai Lynx. The agency, whose tally of awards included the grand prix in both print and design (pictured), pipped FP7/BAH to the title, although the Bahrain ad agency was interestingly named media agency of the year on the back of its […]

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]]> https://campaignme.com/yr-dubai-named-agency-and-network-of-the-year/feed/ 1 Melody’s ‘The Bitter Truth’ to hit the big screen https://campaignme.com/melodys-the-bitter-truth-to-hit-the-big-screen/ Sun, 24 Oct 2010 07:49:27 +0000 https://campaignme.com/?p=1125 Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie. The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final […]

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]]> Melody – The Bitter Truth part 5 https://campaignme.com/melody-%e2%80%93-the-bitter-truth-part-5/ Thu, 14 Oct 2010 05:09:46 +0000 https://campaignme.com/?p=1103 After four episodes of being verbally and emotionally abused, Melody Man has a mental breakdown, while Hamzawy – having seen his career and name go down the drain – sells out and decides to do a music video for Haifa. Yep, the fifth episode of  Leo Burnett Cairo’s corporate campaign for Melody has arrived.

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]]> ‘The Bitter Truth’ leaked online https://campaignme.com/the-bitter-truth%e2%80%99-leaked-online/ Mon, 12 Jul 2010 10:31:50 +0000 https://campaignme.com/?p=579 The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

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]]> ‘The Bitter Truth’ leaked online https://campaignme.com/the-bitter-truth-leaked-online/ https://campaignme.com/the-bitter-truth-leaked-online/#comments Mon, 12 Jul 2010 10:06:03 +0000 https://campaignme.com/?p=572 The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

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]]> https://campaignme.com/the-bitter-truth-leaked-online/feed/ 1 You can win at Cannes without playing the game https://campaignme.com/you-can-win-at-cannes-without-playing-the-game/ https://campaignme.com/you-can-win-at-cannes-without-playing-the-game/#comments Thu, 08 Jul 2010 07:13:57 +0000 https://campaignme.com/?p=534 Mohamed Hamdalla, executive creative director at Leo Burnett Cairo and winner of a silver and bronze Lion at this year’s Cannes Lions festival “I learned something at Cannes this year. Something that I would like to tell to every talented young creative in the Middle East that dreams about winning at Cannes: you can win […]

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]]> https://campaignme.com/you-can-win-at-cannes-without-playing-the-game/feed/ 1 Melody – The Bitter Truth (part 3) https://campaignme.com/melody-%e2%80%93-the-bitter-truth-part-3/ Sun, 27 Jun 2010 09:37:12 +0000 https://campaignme.com/?p=403 The third instalment in Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth (Part 3) Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

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