LEGO Group Archives - Campaign Middle East https://campaignme.com/tag/lego-group/ Tue, 07 Apr 2026 13:22:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png LEGO Group Archives - Campaign Middle East https://campaignme.com/tag/lego-group/ 32 32 LEGO collabs with Ronaldo, Messi, Mbappe and Vini Jr ahead of FIFA World Cup 2026 https://campaignme.com/lego-collabs-with-ronaldo-messi-mbappe-and-vini-jr-ahead-of-fifa-world-cup-2026/ Mon, 06 Apr 2026 07:00:34 +0000 https://campaignme.com/?p=118646 The LEGO Group is teaming up with Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. to celebrate the magic of football alongside kids and families from all over the world. With the FIFA World Cup 2026™ just around the corner and football fever at an all-time high, fans can now build their treasured players […]

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]]> LEGO reimagines Father’s Day with “Build It With Him” campaign https://campaignme.com/lego-reimagines-fathers-day-with-build-it-with-him-campaign/ Fri, 20 Jun 2025 05:00:53 +0000 https://campaignme.com/?p=104101 This Father’s Day, the LEGO Group is inspiring families across the UAE to rethink gifting traditions with its regionally tailored “Build It With Him” campaign – a creative call to action that invites parents and children to connect through the joy of LEGO® play. Ula Bieganska, Head of Marketing, LEGO Group MEA says, “The creative […]

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]]> LEGO to ‘roll out’ of Formula 1 pits, F1 Paddock Club in 2025 https://campaignme.com/lego-to-roll-out-of-formula-1-pits-f1-paddock-club-in-2025/ Thu, 26 Sep 2024 05:45:17 +0000 https://campaignme.com/?p=90039 For the upcoming 75th anniversary of the FIA Formula 1 World Championship, the LEGO Group will have a presence at key races throughout the 2025 calendar, to bring play into the F1 Paddock like never before. Fans should look out for the full partnership, including products, experiences and content to roll out of the pits in […]

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]]> LEGO Group launches LEGO-themed Fortnite https://campaignme.com/lego-group-launches-lego-themed-fortnite/ Fri, 08 Dec 2023 07:30:08 +0000 https://campaignme.com/?p=73435 The LEGO Group launched a new game called LEGO Fortnite in collaboration with Epic Games. The “new survival crafting game” is an additional playable mode inside Fortnite. Within LEGO Fortnite, players can explore vast, open worlds combining LEGO building and Fortnite’s landscape. The game is designed for people of all ages and “aims to encourage […]

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]]> Highlights from Campaign Breakfast Briefing: Out of Home https://campaignme.com/highlights-from-campaign-breakfast-briefing-out-of-home/ Fri, 10 Nov 2023 11:47:02 +0000 https://campaignme.com/?p=71928   Campaign’s Breakfast Briefing kicked off with a focus on the most pressing topics in Out of Home advertising. A group of senior industry leaders came together to discuss how digitalisation is affecting all aspects of outdoor advertising – from measurement to creativity. They explored measurement, data, metrics and transparency. The thought leaders also spoke passionately about the creative […]

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