legacy media Archives - Campaign Middle East https://campaignme.com/tag/legacy-media/ Fri, 30 Aug 2024 07:50:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png legacy media Archives - Campaign Middle East https://campaignme.com/tag/legacy-media/ 32 32 Middle East ad spend set to rise 8.1 per cent in 2024: report https://campaignme.com/middle-east-ad-spend-set-to-rise-8-1-per-cent-in-2024-report/ Fri, 30 Aug 2024 07:50:48 +0000 https://campaignme.com/?p=88916 Advertising spend in the Middle East is set to rise 8.1 per cent in 2024, subject to change should conflict spread beyond Gaza, a recent report by WARC revealed. Similarly, brand spend in the Middle East and Africa is currently on course to rise by 4.2 per cent to $12.6 billion this year, though fortunes […]

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