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	<title>LED Archives - Campaign Middle East</title>
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		<title>Rotana Signs’ Waleed Hussein shares secret to scaling with purpose</title>
		<link>https://campaignme.com/rotana-signs-waleed-hussein-shares-secret-to-scaling-with-purpose/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 11:01:34 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Al Hilal FC]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand consideration]]></category>
		<category><![CDATA[Burj Rafal]]></category>
		<category><![CDATA[Cenomi Nakheel Mall]]></category>
		<category><![CDATA[City Centre]]></category>
		<category><![CDATA[commercial areas]]></category>
		<category><![CDATA[Destinations]]></category>
		<category><![CDATA[Digital out-of-home]]></category>
		<category><![CDATA[digital screens]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Esplanade Mall]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[Haramain High Speed Railway]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[Khurais Road]]></category>
		<category><![CDATA[King Abdullah Financial District]]></category>
		<category><![CDATA[Kingdom Arena]]></category>
		<category><![CDATA[Kingdom Tower]]></category>
		<category><![CDATA[landmarks]]></category>
		<category><![CDATA[large exterior forms]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[LED coverage]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[out-of-home billboards]]></category>
		<category><![CDATA[outdoor billboards]]></category>
		<category><![CDATA[prominence]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Riyadh Metro Digital Carriage Screens]]></category>
		<category><![CDATA[Rotana Signs]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[SaudiFocus]]></category>
		<category><![CDATA[Solitaire Mall]]></category>
		<category><![CDATA[Stadium Dominance]]></category>
		<category><![CDATA[Waleed Hussein]]></category>
		<category><![CDATA[Zain Building]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115469</guid>

					<description><![CDATA[<p>Over the past two years, Rotana Signs’ executive management team has focused on shaping and investing in a clear long-term vision aligned with the Kingdom’s urban and economic transformation. As a result, several milestone projects valued at over SAR 7bn, spanning concession periods of up to ten years have been secured. These investments extend beyond [&#8230;]</p>
<p>The post <a href="https://campaignme.com/rotana-signs-waleed-hussein-shares-secret-to-scaling-with-purpose/">Rotana Signs’ Waleed Hussein shares secret to scaling with purpose</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Meet the New Influencer: The Triple Crown by BackLite Media </title>
		<link>https://campaignme.com/meet-the-new-influencer-the-triple-crown-by-backlite-media/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Mon, 30 Aug 2021 10:01:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[BackLite Media]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[The Triple Crown]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=40021</guid>

					<description><![CDATA[<p>BackLite Media is pleased to announce the Triple Crown: three connected locations strategically placed on Sheikh Zayed Road, between the Dubai Marina and Downtown Dubai. With over 350,000 cars passing each day, Sheikh Zayed Road is Dubai’s most influential out of home advertising location. The Triple Crown will form part of BackLite’s Desirable Collection and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/meet-the-new-influencer-the-triple-crown-by-backlite-media/">Meet the New Influencer: The Triple Crown by BackLite Media </a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
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