Leadership Archives - Campaign Middle East https://campaignme.com/tag/leadership/ Wed, 03 Jun 2026 10:04:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Leadership Archives - Campaign Middle East https://campaignme.com/tag/leadership/ 32 32 Why the UAE’s compressed second half will reward clarity https://campaignme.com/why-the-uaes-compressed-second-half-will-reward-clarity/ Wed, 03 Jun 2026 10:04:54 +0000 https://campaignme.com/?p=122847 The second half of 2026 in the UAE is about to compress six months of delayed business decisions into three. That is going to test how clearly companies understand their positioning, leadership and commercial relevance. The signs are already visible. Conversations that disappeared in March are restarting. Q4 calendars are filling quickly. Family-office allocation timelines, […]

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]]> Burson research highlights gap between visibility and believability in generative engine optimisation https://campaignme.com/burson-research-highlights-gap-between-visibility-and-believability-in-generative-engine-optimisation/ Tue, 02 Jun 2026 12:46:07 +0000 https://campaignme.com/?p=122779 Burson, the global communications agency purpose-built to create value for clients through reputation, has released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around generative engine optimisation (GEO) from a technical […]

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]]> In a world full of robots, it’s important to remember we’re also human https://campaignme.com/in-a-world-full-of-robots-its-important-to-remember-were-also-human/ Mon, 25 May 2026 09:51:39 +0000 https://campaignme.com/?p=122534 Just over a year ago, I took the general manager role at Those That Do in Dubai. Daunting and exciting in equal measure. The opportunity to build something, alongside our founder Ben – the way we believed it should be built, and the flexibility to actually see my kids grow up. Imposter syndrome, self-doubt and […]

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]]> PRCA MENA declares 2026 awards season open for entries ahead of November Ceremony https://campaignme.com/prca-mena-declares-2026-awards-season-open-for-entries-ahead-of-november-ceremony/ Mon, 25 May 2026 07:14:24 +0000 https://campaignme.com/?p=122496 The PRCA MENA Awards 2026 has officially opened for entries, with the region’s communications industry invited to submit its strongest work ahead of the awards ceremony on 11 November. Recognised as one of the region’s most credible badge of excellence across the communications industry, the Awards will once again bring together agencies, in-house teams, government […]

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]]> A contradiction at the heart of MENA’s procurement and pitching problem https://campaignme.com/a-contradiction-at-the-heart-of-menas-procurement-and-pitching-problem/ Mon, 18 May 2026 05:20:13 +0000 https://campaignme.com/?p=122134 If you buy creativity like stationery, don’t be surprised when it performs like office supplies. The Middle East and North Africa (MENA) region isn’t short on ambition; in fact, it’s the most ambitious marketing region in the world. New brands, new sectors, new destinations and new expectations. Clients want standout work. They want cultural relevance, […]

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]]> Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II https://campaignme.com/motivate-media-group-publishes-tenacity-the-uaes-finest-hour-by-augie-k-fabela-ii/ Mon, 18 May 2026 01:30:49 +0000 https://campaignme.com/?p=122109 The Office of His Excellency Sheikh Nahayan Mabarak Al Nahyan has announced the publication of Tenacity: The UAE’s Finest Hour, a new book by internationally renowned businessman and bestselling author Augie K Fabela II published by Motivate Media Group. The book chronicles the first 31 days of the unprecedented Iranian attacks of 2026, documenting the […]

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]]> The marketing pivot: What uncertain times have taught us about trust and attention https://campaignme.com/the-marketing-pivot-what-uncertain-times-have-taught-us-about-trust-and-attention/ Wed, 06 May 2026 14:26:04 +0000 https://campaignme.com/?p=121633 In moments of uncertainty, brands often do what people do when they are afraid. They get cautious and defensive. They even convince themselves that stepping back is wisdom, when in reality that can end up making the situation even worse. We have never believed that the safest choice is always the smartest one. Some of […]

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]]> The agency role is changing and so should the people inside it https://campaignme.com/the-agency-role-is-changing-and-so-should-the-people-inside-it/ Thu, 30 Apr 2026 09:28:34 +0000 https://campaignme.com/?p=121300 At Rubicom, we’ve started changing the titles of the people who sit closest to our clients. What used to be account managers and client servicing leads are now marketing managers and marketing directors. On paper, it looks like a simple shift in language. In reality, it forces a different way of thinking about the role, the […]

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]]> Patou Nuytemans to step down as Ogilvy EMEA CEO https://campaignme.com/patou-nuytemans-to-step-down-as-ogilvy-emea-ceo/ Thu, 23 Apr 2026 06:39:17 +0000 https://campaignme.com/?p=120928 Patou Nuytemans, Chief Executive Officer of Ogilvy Europe, Middle East and Africa (EMEA), will depart the agency after 30 years of dedicated service. Her three-decade tenure saw her hold global and regional leadership roles across 35 markets on 3 continents, where she was instrumental in the agency’s evolution and growth through periods of significant industry […]

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]]> Acwa appoints Liam Clarke to leadership bench https://campaignme.com/acwa-appoints-liam-clarke-to-leadership-bench/ Wed, 22 Apr 2026 10:09:33 +0000 https://campaignme.com/?p=120888 Leading private water desalination company Acwa has appointed Liam Clarke as Vice President, Corporate Communications and Sustainability. Based in Riyadh, Clarke will lead the company’s corporate and internal communications functions, alongside its sustainability strategy. The integrated remit is designed to support Acwa’s continued international growth and long-term strategic ambitions. “It is a privilege to contribute […]

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