large language models Archives - Campaign Middle East https://campaignme.com/tag/large-language-models/ Tue, 09 Jun 2026 01:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png large language models Archives - Campaign Middle East https://campaignme.com/tag/large-language-models/ 32 32 Why the industry needs end-to-end CX alignment before innovation https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/ Tue, 09 Jun 2026 05:00:29 +0000 https://campaignme.com/?p=123062 We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global […]

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]]> The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> Should we just wait for ChatGPT’s ads to launch and buy our way to the top? https://campaignme.com/should-we-just-wait-for-chatgpts-ads-to-launch-and-buy-our-way-to-the-top/ Tue, 07 Apr 2026 06:30:03 +0000 https://campaignme.com/?p=118986 If you’re working in a digital comms agency right now, you’ll realise this idea – we can’t just buy our way to visibility – is the 2026 version of the “we need more followers” conversation. Today, our clients’ reputations are now in the hands of an ask anything chat box that we can’t control. We […]

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]]> Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia https://campaignme.com/personas-to-purchase-we-are-social-reveals-5-behavioural-shifts-in-uae-saudi-arabia/ Fri, 23 Jan 2026 11:19:57 +0000 https://campaignme.com/?p=115049 We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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]]> Digital Essays 2025: Digital’s next chapter https://campaignme.com/digital-essays-2025-digitals-next-chapter/ Tue, 16 Dec 2025 03:40:19 +0000 https://campaignme.com/?p=113225 As 2025 is nearing the end, the rules of engagement have been rewritten once again, as digital media enters a transformative new era defined not just by innovation, but by intelligence. Rules that are being rewritten by artificial intelligence (AI), attention and authenticity. Platforms, brands and consumers alike are on an accelerated upward trajectory, driving […]

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]]> A valley built on impact https://campaignme.com/a-valley-built-on-impact/ Mon, 03 Nov 2025 07:57:42 +0000 https://campaignme.com/?p=111220 As marketing technology executives, we often speak of the ‘valley’ – the beating heart of innovation where entrepreneurship pulses amid disruption and rapid change. Another dynamic valley is indeed emerging in the Gulf, creating a pivotal moment for marketing and communications professionals. To build brands in this rapidly transforming region, opportunities abound to further blend […]

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]]> Travel advisory for marketers embarking on the AI cruise https://campaignme.com/travel-advisory-for-marketers-embarking-on-the-ai-cruise/ Thu, 16 Oct 2025 13:30:32 +0000 https://campaignme.com/?p=110407 Marketers recently gathered to discuss critical changes within digital and media strategies, including the move from search engine optimisation (SEO) to generative engine optimisation (GEO); how to harness artificial intelligence (AI) for content to drive better outcomes; ethical considerations within AI-driven marketing; the role of large language models (LLMs) in creating culturally relevant content; and […]

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]]> Be the answer: How marketers must seed Large Language Models (LLMs) https://campaignme.com/be-the-answer-how-marketers-must-seed-large-language-models-llms/ Wed, 17 Sep 2025 06:00:19 +0000 https://campaignme.com/?p=108740 Generative AI is fast becoming a key discovery channel, with consumers asking tools like ChatGPT or Gemini for everything from brand comparisons to product recommendations. For marketers, the question is no longer if large language models (LLMs) will influence buying decisions, but how to ensure your brand is part of their answers. That’s where LLM […]

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]]> Why marketers must now add GEO to the equation https://campaignme.com/why-marketers-must-now-add-geo-to-the-equation/ Fri, 01 Aug 2025 06:00:02 +0000 https://campaignme.com/?p=106226 I have followed the evolution of AI with genuine interest. Not for the buzz, but for the way it continues to reshape the world around us, especially the way business operates and how our industry communicates. One of the most significant shifts we are seeing today is in how people search. According to proprietary data […]

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]]> PIF-backed HUMAIN’s Acting CMO on Saudi Arabia as a global AI powerhouse https://campaignme.com/pif-backed-humains-acting-cmo-on-saudi-arabia-as-a-global-ai-powerhouse/ Wed, 23 Jul 2025 04:00:59 +0000 https://campaignme.com/?p=105468 As artificial intelligence (AI) rapidly reshapes industries worldwide, Saudi Arabia has set its sights on becoming an AI powerhouse, positioning itself as a global leader at the heart of the transforming AI-driven economy. At the heart of this movement stands HUMAIN – a PIF-backed AI company envisioned by Saudi Crown Prince Mohammed bin Salman Al […]

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