Lara Arbid Archives - Campaign Middle East https://campaignme.com/tag/lara-arbid/ Thu, 16 Jul 2026 12:09:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lara Arbid Archives - Campaign Middle East https://campaignme.com/tag/lara-arbid/ 32 32 Destination marketing – share the soul, not only the skyline https://campaignme.com/destination-marketing-share-the-soul-not-only-the-skyline/ Mon, 13 Jul 2026 08:00:13 +0000 https://campaignme.com/?p=124578 For years, destination marketers in the Middle East built a relatively clear brief: break stereotypical tropes about the region; highlight the beauty of each place and people group; make each holiday destination instantly recognisable; and increase each getaway’s global share of voice by recommending unexplored experiences in a world of crowded tourist traps. This meant […]

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]]> Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> The year ahead for client-centric innovation https://campaignme.com/the-year-ahead-for-client-centric-innovation/ Fri, 06 Feb 2026 12:28:08 +0000 https://campaignme.com/?p=115834 We have spent recent years deepening our understanding of technology – from artificial intelligence (AI) and automation to data platforms and MarTech integration. That learning was essential. But as we move into 2026, the conversation matures: the competitive advantage lies not in the tools themselves, but in how we apply them to solve problems unique […]

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]]> AOTY 2025: Magna Global on winning the Media Agency of the Year https://campaignme.com/aoty-2025-magna-global-on-winning-the-media-agency-of-the-year/ Tue, 30 Dec 2025 13:54:10 +0000 https://campaignme.com/?p=113786 Magna Global MENA was named the Media Agency of the Year 2025 at Campaign Agency of the Year Middle East Awards. According to the jurors, Magna is “An outstanding, future-focused media agency driving innovation and growth.” They added that the agency shows “strong momentum and bold thinking. Their focus on innovation, automation, and new products […]

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]]> Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain https://campaignme.com/initiative-menat-retains-ikea-alsulaiman-account-for-saudi-arabia-and-bahrain/ Wed, 01 Oct 2025 11:19:02 +0000 https://campaignme.com/?p=109494 Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain. Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success. Under the renewed partnership, Initiative will continue to provide comprehensive media […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> Initiative names Sanita Sandhu as Chief Strategy and Growth Officer https://campaignme.com/initiative-names-sanita-sandhu-as-chief-strategy-and-growth-officer/ Tue, 13 May 2025 07:00:09 +0000 https://campaignme.com/?p=102234 Initiative MENAT has appointed Sanita Sandhu as its new Chief Strategy and Growth Officer. The move marks a strategic addition to the agency’s leadership team as it continues to drive regional expansion across the Middle East, North Africa and Turkey. The newly created role is designed to support Initiative’s ambitions for deeper client partnerships, innovation-led […]

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]]> AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year https://campaignme.com/aoty-snapshot-magna-global-on-winning-performance-marketing-agency-of-the-year/ Tue, 31 Dec 2024 06:45:50 +0000 https://campaignme.com/?p=94162 Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year Middle East Awards. This award took a deep dive into the scope of operation of each agency that made a submission, as well as what has been achieved against the performance marketing objectives. The […]

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]]> The Annual: Top 20 Movers and Shakers of 2024 https://campaignme.com/the-annual-top-20-movers-and-shakers/ Mon, 30 Dec 2024 10:41:11 +0000 https://campaignme.com/?p=94093 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2024. From brands revealing new C-suite marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> Women in advertising: Break the status quo https://campaignme.com/women-in-advertising-break-the-status-quo/ Tue, 03 Sep 2024 09:04:15 +0000 https://campaignme.com/?p=89091 In the Middle East advertising landscape, the portrayal and participation of men and women are not just reflections of cultural norms, they have become catalysts for change. Just as the saying goes, “Culture is to humans as water is to fish”, we often swim in strong currents of societal norms without realising their pull. It’s […]

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