Lama Kaddura Archives - Campaign Middle East https://campaignme.com/tag/lama-kaddura/ Thu, 18 Jun 2026 09:56:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lama Kaddura Archives - Campaign Middle East https://campaignme.com/tag/lama-kaddura/ 32 32 Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia https://campaignme.com/why-loreal-paris-chose-experiences-over-traditional-beauty-launches-in-saudi-arabia/ Thu, 18 Jun 2026 09:56:36 +0000 https://campaignme.com/?p=123535 Saudi Arabia’s beauty sector is undergoing a transformation that extends well beyond its headline numbers. Currently valued at approximately USD 3.82 billion and projected to approach USD 5 billion by 2030, the market is generating a consumer who is more discerning, more digitally connected, and more deliberate in their choices than any generation before them. […]

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