KSA Archives - Campaign Middle East https://campaignme.com/tag/ksa/ Mon, 08 Jun 2026 13:57:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KSA Archives - Campaign Middle East https://campaignme.com/tag/ksa/ 32 32 SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers https://campaignme.com/deloittes-2026-digital-consumer-trends-report-reveals-ai-is-the-default-for-saudi-consumers/ Thu, 21 May 2026 12:09:57 +0000 https://campaignme.com/?p=122363 Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions. The 2026 Digital Consumer Trends Report Based on a nationally representative survey of […]

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]]> Industry Snapshot: The new rules of engagement in Saudi Arabia https://campaignme.com/industry-snapshot-the-new-rules-of-engagement-in-saudi-arabia/ Tue, 19 May 2026 10:55:39 +0000 https://campaignme.com/?p=122212 Kliq’s Asma’a Al Maraghi explores why cultural fluency, hyper-authentic storytelling, creator-led trust and engagement are reshaping how global brands build relevance and measurable impact in Saudi Arabia. This is your last chance to book tickets to the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. Get yours now for actionable strategy […]

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]]> Why esports is becoming the most effective platform for brands in Saudi Arabia https://campaignme.com/why-esports-is-becoming-the-most-effective-platform-for-brands-in-saudi-arabia/ Wed, 13 May 2026 08:53:38 +0000 https://campaignme.com/?p=121968 For years, brands approached esports the same way they approached everything else: as a media buy. A logo on a stream, a campaign around a tournament, a presence that sat alongside the action rather than inside it. That approach no longer works. Gaming and esports today isn’t simply a new audience — it’s a different […]

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]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

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]]> UM promotes Nashwa Khalil to General Manager, KSA https://campaignme.com/um-promotes-nashwa-khalil-to-general-manager-ksa/ Thu, 09 Apr 2026 07:53:34 +0000 https://campaignme.com/?p=119978 UM, part of Middle East Communications Network (MCN) in the MENAT region, has promoted Nashwa Khalil to General Manager, KSA. Based in Riyadh, Khalil steps into a leadership role centred on strengthening UM’s strategic position in the Kingdom and defining the agency’s next chapter. In her new role, Khalil will drive UM KSA’s commercial ambitions across […]

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]]> Why communications matters more in Saudi Arabia’s AI age https://campaignme.com/why-communications-matters-more-in-saudi-arabias-ai-age/ Mon, 16 Mar 2026 07:44:24 +0000 https://campaignme.com/?p=117785 There was a time when communications was treated as the function that came in near the end. Once the strategy had been decided, the transaction announced, or the crisis contained, communicators were asked to shape the message and carry it into the world. That view now looks outdated. Communications is no longer just the presentation […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Craft meets cultural relevance in Birkenstock Ramadan campaign https://campaignme.com/craft-meets-cultural-relevance-in-birkenstock-film-and-photo-ramadan-campaign/ Thu, 19 Feb 2026 13:55:22 +0000 https://campaignme.com/?p=116580 Birkenstock has launched a Ramadan campaign in partnership with HAVAS Creative, HAVAS Red and production house Good Stills in close collaboration with the brand’s regional and global teams. The work is not only distinctive but moves far beyond stereotypical seasonal advertising. The objective of the campaign was to anchor Birkenstock in the everyday rituals and journeys of […]

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]]> Footballco expands footprint with new Riyadh production studio to fuel creator-led content https://campaignme.com/footballco-expands-footprint-with-new-riyadh-production-studio-to-fuel-creator-led-content/ Mon, 16 Feb 2026 06:47:48 +0000 https://campaignme.com/?p=116322 Football media and culture company, Footballco, have opened a new production studio in Riyadh, which will allow the company to significantly increase the volume of its in-studio content created for its leading Arabic video-first football brands: Yalla GOAL, Yalla Fans and Yalla Girl, as well as branded content for commercial partners. The new studio complements […]

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