KROHNE Group Archives - Campaign Middle East https://campaignme.com/tag/krohne-group/ Wed, 17 Jul 2024 07:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KROHNE Group Archives - Campaign Middle East https://campaignme.com/tag/krohne-group/ 32 32 The tug-of-war continues: “Data is king, but creativity is emperor” https://campaignme.com/the-tug-of-war-continues-data-is-king-but-creativity-is-emperor/ Mon, 15 Jul 2024 11:46:18 +0000 https://campaignme.com/?p=87145 The tug of war between the retrospective resourceful model of creativity in marketing (let’s try, test, evaluate, repeat), and the proactive performance-based precedent model of data-led marketing is reaching a tipping point. In conversation with several brand, creative, and marketing experts, Campaign Middle East has taken note of underlying angst within the market. There is […]

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]]> Campaign debate: The pitching problem https://campaignme.com/campaign-debate-the-pitching-problem/ Tue, 28 May 2024 04:30:40 +0000 https://campaignme.com/?p=84340 One of the most heated topics in the agency world is pitching. While a necessary part of an agency’s work, many feel the process is unfair. We decided to speak to both agencies and brands to understand the current landscape and hopefully spark a constructive dialogue. The problem The Request for Proposal (RFP) comes in. […]

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]]> Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton https://campaignme.com/predictions-2023-the-year-ahead-for-industrial-communications-by-krohnes-jonathan-ashton/ Fri, 10 Feb 2023 11:19:21 +0000 https://campaignme.com/?p=57955 By Jonathan Ashton, head of marketing and communications, Krohne Have we had what we can describe as a ‘normal’ year recently? I am putting pen to paper in the hope I inspire a few responses, spur into action those inert marcommunicators amongst us and escape judgment by my peers if my forecasts appear inaccurate or […]

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]]> KROHNE Group appoints Jonathan Ashton as Head of Marketing and Communications MEA https://campaignme.com/krohne-group-appoints-jonathan-ashton-as-head-of-marketing-and-communications-mea/ Tue, 07 Dec 2021 07:03:30 +0000 https://campaignme.com/?p=43503   KROHNE Group is delighted to announce the appointment of Jonathan Ashton as their new Middle East and Africa regional Head of Marketing and Communications. Jonathan has been tasked with developing and implementing a full industrial marketing and communications roadmap for one of the world’s leaders in industrial automation equipment. 2021 sees KROHNE celebrate a […]

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