KPI Archives - Campaign Middle East https://campaignme.com/tag/kpi/ Thu, 29 Jan 2026 09:42:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KPI Archives - Campaign Middle East https://campaignme.com/tag/kpi/ 32 32 2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/ Thu, 29 Jan 2026 03:20:23 +0000 https://campaignme.com/?p=115220 The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, visibility‑driven campaigns to more accountable, performance‑driven marketing, and 2026 is starting with a clear focus on efficiency, specialisation, and talent pressure across the industry.​ 2025 budgets and spending reset In 2025, overall advertising and agency revenues in Saudi […]

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]]> The benefits of working within a KPI based system for PR agencies https://campaignme.com/the-benefits-of-working-within-a-kpi-based-system-for-pr-agencies/ Thu, 23 Jan 2025 11:22:54 +0000 https://campaignme.com/?p=95100 Companies nowadays find difficulty in measuring the ROI invested when trying to grow their business, especially when it comes to working with PR agencies. How can they tell whether their partnership is a successful one, and how do they measure the results being provided by the agency? Below are five metrics to help measure results […]

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]]> Measuring influencer campaigns https://campaignme.com/measuring-influencer-campaigns-by-yaaps-arshad-zaheer/ Wed, 12 Apr 2023 05:58:58 +0000 https://campaignme.com/?p=59625 We, humans, are social animals, programmed to connect deeply with those who look like us or behave like us, or rather with whom we orient ourselves. Be it Nicole Kidman for Etihad, Chris Hemsworth for Bayut, or Salman Khan for Splash, celebrity endorsements have always been used because of the recognition a superstar could bring […]

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]]> Marketing in times of Covid-19: How do we Adapt & Review KPIs by Micro Focus’ Sandra Skairjeh https://campaignme.com/marketing-in-times-of-covid-19-how-do-we-adapt-review-kpis-by-micro-focus-sandra-skairjeh/ Sun, 05 Jul 2020 12:38:08 +0000 https://campaignme.com/?p=25563 CMOs are accustomed to keeping pace with the latest developments, but the COVID-19 pandemic is a continually evolving crisis, unlike any other that marketers have had to contend with, in recent memory. As a contemporary marketer dealing with this challenge, you need to focus on the ‘what, where and how’, while being open to surprises. […]

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