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	<title>Koncrete Archives - Campaign Middle East</title>
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		<title>New Balance&#8217;s Grey Days return with series of activations</title>
		<link>https://campaignme.com/new-balances-grey-days-returns-with-series-of-activations/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 12 May 2025 09:38:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[activation]]></category>
		<category><![CDATA[Ana Elisa Seixas]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Grey Days]]></category>
		<category><![CDATA[Grey Days 2025]]></category>
		<category><![CDATA[Koncrete]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[UGC]]></category>
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					<description><![CDATA[<p>New Balance has launched the 2025 iteration of Grey Days, a month-long celebration of its signature colour. This May, consumers in the region can look forward to several activations that showcase the brand&#8217;s new collection such as the Grey 5k Runs and staggered &#8216;Grey drops&#8217; over the month. The initiative&#8217;s inspiration comes from how central [&#8230;]</p>
<p>The post <a href="https://campaignme.com/new-balances-grey-days-returns-with-series-of-activations/">New Balance&#8217;s Grey Days return with series of activations</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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