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	<title>Kite Beach Archives - Campaign Middle East</title>
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	<title>Kite Beach Archives - Campaign Middle East</title>
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		<title>A look back at GMG&#8217;s Sun &#038; Sand Sports &#8216;Ready Starts Here&#8217; campaign</title>
		<link>https://campaignme.com/sun-sand-sports-hrmny-reveal-success-of-ready-starts-here-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 08:09:16 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Activations]]></category>
		<category><![CDATA[behavioural signals]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[creative marketing agency]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[emotional resonance]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[GCC]]></category>
		<category><![CDATA[GMG]]></category>
		<category><![CDATA[hrmny]]></category>
		<category><![CDATA[in-store touchpoints]]></category>
		<category><![CDATA[Kite Beach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ready Starts Here]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Southeast Asia]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Sun & Sand Sports]]></category>
		<category><![CDATA[visual cues]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117059</guid>

					<description><![CDATA[<p>Here&#8217;s a look back at the &#8216;Ready Starts Here&#8217; campaign launched by Sun &#38; Sand Sports (SSS), a leading sports retailer in the Middle East and part of the GMG group, in partnership with creative agency hrmny. The campaign intended to give people the courage to begin, calling for messaging that doesn’t preach motivation but, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/sun-sand-sports-hrmny-reveal-success-of-ready-starts-here-campaign/">A look back at GMG&#8217;s Sun &#038; Sand Sports &#8216;Ready Starts Here&#8217; campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’</title>
		<link>https://campaignme.com/centrum-turns-invisible-health-data-into-tangible-experiences-with-vitamin-see/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 17 Nov 2025 09:00:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Activations]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Centrum]]></category>
		<category><![CDATA[clinical]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[health data]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[Horizon FCB]]></category>
		<category><![CDATA[human health]]></category>
		<category><![CDATA[Kite Beach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microscopic photography]]></category>
		<category><![CDATA[minerals]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vibrant]]></category>
		<category><![CDATA[vitamin]]></category>
		<category><![CDATA[vitamin deficiency]]></category>
		<category><![CDATA[vitamins]]></category>
		<category><![CDATA[Wellness]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=111938</guid>

					<description><![CDATA[<p>Centrum, a multivitamin brand, has unveiled ‘Vitamin See’ — a first-of-its-kind wellness experience that transformed Dubai’s Kite Beach into a living canvas of human health and creativity, created and brought to life by Horizon FCB Dubai. In a country where more than 90 per cent of people live with at least one vitamin deficiency, Centrum  [&#8230;]</p>
<p>The post <a href="https://campaignme.com/centrum-turns-invisible-health-data-into-tangible-experiences-with-vitamin-see/">Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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