Kingdom Archives - Campaign Middle East https://campaignme.com/tag/kingdom/ Mon, 11 May 2026 15:04:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Kingdom Archives - Campaign Middle East https://campaignme.com/tag/kingdom/ 32 32 Saudi Report 2026: Building global relevance without losing identity https://campaignme.com/saudi-report-2026-building-global-relevance-without-losing-identity/ Mon, 11 May 2026 14:00:09 +0000 https://campaignme.com/?p=121813 Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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]]> The human-led blueprint for the next decade of Saudi tourism https://campaignme.com/the-human-led-blueprint-for-the-next-decade-of-saudi-tourism/ Wed, 04 Feb 2026 15:07:16 +0000 https://campaignme.com/?p=115607 The energy at the Tourise 2025 Summit in Riyadh was palpable. It confirmed Saudi Arabia is not just building attractions; it is constructing the future of global tourism itself. This vision demands more than grand architecture; it requires a radical shift in how we conceive of service, community and commercial viability. The deep conversations with […]

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]]> Saudi Tourism on building brand Saudi at the Esports World Cup https://campaignme.com/saudi-tourism-on-building-brand-saudi-at-the-esports-world-cup/ Wed, 06 Aug 2025 10:46:08 +0000 https://campaignme.com/?p=106405 Saudi, Welcome to Arabia – the destination brand of the Saudi Tourism Authority – has partnered with the Esports World Cup (EWC) to put the Kingdom’s culture, heritage and tourism offering in front of a global gaming audience. Running from 7 July to 24 August, EWC brings together players, clubs and communities from more than […]

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]]> Athar Festival 2025 extends final deadline for content https://campaignme.com/athar-festival-2025-opens-call-for-speakers-as-it-returns-for-a-third-edition/ Tue, 13 May 2025 10:01:09 +0000 https://campaignme.com/?p=102280 Athar – Saudi Festival of Creativity has extended the final deadline for its speakers applications, now accepting submissions until 23 May 2025. The festival, which returns for its third edition from 21–22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh, invites local and international voices from across the creative marketing industry to […]

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]]> Socialeyez brings operations to Saudi Arabia https://campaignme.com/socialeyez-brings-operations-to-saudi/ Wed, 06 Nov 2024 07:33:01 +0000 https://campaignme.com/?p=91859 Socialeyez, a Middle East-based creative agency, has announced its entry into the Saudi market, supporting the Kingdom’s changing brand landscape with a strategic communications and digital-first approach. The expansion marks the agency’s commitment to developing brand presence across Saudi Arabia with its “Create No Matter What” philosophy and aims to align with Saudi Vision 2030 […]

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]]> Athar CMO roundtable: collaboration and transformation https://campaignme.com/cmo-roundtable-collaboration-and-transformation/ Wed, 20 Dec 2023 08:00:56 +0000 https://campaignme.com/?p=73835 The recent Athar Saudi Festival of Creativity provided the perfect platform for the creative industry to show how far it has come as the Kingdom rapidly expands. It was also a great opportunity for Saudi Arabia’s most experienced marketers to talk about their own strategies and how these are being woven into the country’s grand […]

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]]> Where are young Saudis spending their time? https://campaignme.com/where-are-young-saudis-spending-their-time/ Mon, 09 Oct 2023 11:00:29 +0000 https://campaignme.com/?p=69914 Saudi Arabia has the world’s sixth largest Arabic population and with 79 per cent of the population using social media, the user base amounts to more than 30 million people.  While these figures represent sizable reach and opportunity for brands, a more interesting takeaway is the age of Saudi’s population, two-thirds of which are under […]

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]]> SRMG launches new Saudi-based travel magazine https://campaignme.com/srmg-launches-new-saudi-based-travel-magazine/ Tue, 25 Apr 2023 10:53:46 +0000 https://campaignme.com/?p=60019 SRMG, the largest integrated media group from the MENA region, has added a travel magazine to its extensive media portfolio. LIST will focus on the travel and tourism offerings from Saudi Arabia, the region and the world. LIST will cover the world of arts and culture, adventure, events and entertainment, shopping, cuisine and more. The […]

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]]> A giga opportunity – by Fusion 5’s Abdulelah Al Nahari https://campaignme.com/a-giga-opportunity-by-fusion-5s-abdulelah-al-nahari/ Thu, 09 Jun 2022 06:06:57 +0000 https://campaignme.com/?p=50043 by Abdulelah Al Nahari, business development manager, Saudi Arabia, Fusion 5 I’ve been keenly watching the sheer inventiveness and creativity that the Covid-19 pandemic has inspired. Amidst the chaos of quarantines, lockdowns, the isolation of travel restrictions and the anguish of children going to school remotely, I would never have imagined witnessing the birth of […]

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]]> Chalhoub Group recognized by Great Place To Work as one of KSA’s best workplaces in 2021 https://campaignme.com/chalhoub-group-recognized-by-great-place-to-work-as-one-of-ksas-best-workplaces-in-2021/ Thu, 01 Apr 2021 10:26:57 +0000 https://campaignme.com/?p=34644 Chalhoub Group, a partner for luxury across the Middle East, has been officially recognized as one of the ‘Best 30 Workplaces in the KSA’ for 2021 by Great Place to Work, a global research, human resources consultancy firm that identifies the best workplaces in over 60 countries worldwide. Entering the KSA listing for the first […]

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