Kingdom of Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/kingdom-of-saudi-arabia/ Mon, 08 Jun 2026 13:57:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Kingdom of Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/kingdom-of-saudi-arabia/ 32 32 SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Saudia #LetItFly solves baggage allowance issues with cultural storytelling stickers https://campaignme.com/saudia-letitfly-solves-baggage-allowance-issues-with-storytelling-stickers/ Thu, 29 Jan 2026 04:50:33 +0000 https://campaignme.com/?p=115228 Saudia, the official airline and flag carrier of Saudi Arabia, has unveiled its on-ground ‘Let It Fly’ campaign, a new cultural initiative that rewards travellers for supporting local businesses and craftsmanship, transforming their luggage into a suitcase full of stories. Launching for the New Year, ‘Let It Fly’ is a luggage-sticker programme inspired by Saudi cities, […]

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]]> Confident, inclusive and global: Keys to success for storytelling in Saudi https://campaignme.com/confident-inclusive-and-global-keys-to-success-for-storytelling-in-the-kingdom/ Fri, 09 Jan 2026 04:07:32 +0000 https://campaignme.com/?p=114239 For any global investor, the slow burn story of the past couple of years has been Saudi Arabia. From its investments into verticals such as tourism to its moonshots in areas such as urban design, the Kingdom has signaled its intent to both expand its economy while also building sectors that are being noticed globally. […]

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]]> Think local, act local https://campaignme.com/think-local-act-local/ Thu, 30 Oct 2025 13:44:01 +0000 https://campaignme.com/?p=111111 For decades, marketing leaders swore by the mantra – ‘Think global, act local’. It promised efficiency and consistency – a way to scale campaigns across markets while sprinkling in just enough local flavour to feel relevant. The approach usually meant developing a global campaign, swapping in local faces or backdrops and maybe translating a tagline. […]

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]]> Cristiano Ronaldo video campaign claims he ‘came for football, stayed for more’ in Saudi Arabia https://campaignme.com/cristiano-ronaldo-claims-he-came-for-football-stayed-for-more-in-saudi-arabia/ Wed, 03 Sep 2025 08:45:33 +0000 https://campaignme.com/?p=107968 “Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has launched its latest campaign starring football icon Cristiano Ronaldo (CR7).  Launching across key markets in Europe as well as India and China, the campaign spotlights Cristiano Ronaldo’s claim: “I Came for Football, I Stayed For More”. Heralding the start of its extended […]

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]]> Saudi welcomes HUMAIN Chat: ‘world’s most advanced’ Arabic-first AI app https://campaignme.com/saudi-welcomes-humain-chat-worlds-most-advanced-arabic-conversational-ai-app/ Tue, 26 Aug 2025 09:50:52 +0000 https://campaignme.com/?p=107160 HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities, has launched HUMAIN Chat, a next-generation Arabic conversational AI app powered by ALLAM 34B, the organisation’s flagship Arabic large language model. HUMAIN Chat is built for the more than 400 million Arabic speakers and 2 billion Muslims worldwide who have been underserved by generative […]

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]]> Saudi Tourism on building brand Saudi at the Esports World Cup https://campaignme.com/saudi-tourism-on-building-brand-saudi-at-the-esports-world-cup/ Wed, 06 Aug 2025 10:46:08 +0000 https://campaignme.com/?p=106405 Saudi, Welcome to Arabia – the destination brand of the Saudi Tourism Authority – has partnered with the Esports World Cup (EWC) to put the Kingdom’s culture, heritage and tourism offering in front of a global gaming audience. Running from 7 July to 24 August, EWC brings together players, clubs and communities from more than […]

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]]> Saudi’s King Salman Park appoints Chief Communications and Marketing Officer https://campaignme.com/saudis-king-salman-park-foundation-appoints-chief-communications-and-marketing-officer/ Mon, 04 Aug 2025 05:00:30 +0000 https://campaignme.com/?p=106276 Saudi Arabia’s King Salman Park Foundation, one of Riyadh’s four mega-projects, has appointed Simon Shaw as its Chief Communications and Marketing Officer. Shaw, who moved to Riyadh in April 2025 to take up the role, will oversee marketing and brand communications for King Salman Park. With prior roles as the Global Chief Creative Strategy Officer […]

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]]> The power of imagination: Writing the future of Saudi Arabia https://campaignme.com/the-power-of-imagination-writing-the-future-of-saudi-arabia/ Thu, 17 Jul 2025 05:00:48 +0000 https://campaignme.com/?p=105587 Saudi Arabia has recently emerged as a destination of choice, both for international tourists and its own residents. The UN World Tourism Organisation ranks Saudi Arabia third globally for the highest tourism growth rate in 2024. And while this growth is important on its own, it reflects a much deeper and more multifaceted change: the […]

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