Kijamii Archives - Campaign Middle East https://campaignme.com/tag/kijamii/ Mon, 18 May 2026 14:29:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Kijamii Archives - Campaign Middle East https://campaignme.com/tag/kijamii/ 32 32 Saudi Report 2026: The annual work round-up https://campaignme.com/saudi-report-2026-the-annual-work-round-up/ Fri, 15 May 2026 05:00:30 +0000 https://campaignme.com/?p=121907 Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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]]> Viral without a brief: The unscripted era of sports content https://campaignme.com/viral-without-a-brief-the-unscripted-era-of-sports-content/ Wed, 14 Jan 2026 09:05:33 +0000 https://campaignme.com/?p=114458 Some of the most powerful moments in sports were never storyboarded. No creative director approved them. No scriptwriter imagined them. They happened in real time. A player collapsing in relief after a match point. A driver hugging a mechanic after a long night in the garage. A fan weeping with pride in the stands. A […]

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]]> How Kijamii turned the Changan CS75 Plus into a cultural comeback https://campaignme.com/how-kijamii-turned-the-changan-cs75-plus-into-a-cultural-comeback/ Wed, 31 Dec 2025 07:02:16 +0000 https://campaignme.com/?p=113803 When Changan reintroduced the CS75 Plus to the Saudi market, the objective was not simply to relaunch a model, but to respond to a conversation that had already been unfolding organically. Led by Kijamii, the campaign was built on a clear behavioural insight: despite the model’s absence, demand for the CS75 Plus had never disappeared. […]

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]]> Sports marketing isn’t just another service, it’s a culture https://campaignme.com/sports-marketing-isnt-just-another-service-its-a-culture/ Mon, 15 Dec 2025 12:49:34 +0000 https://campaignme.com/?p=113181 Too often, sports marketing is treated as an add-on. Something to activate when a sponsorship deal lands or a big event appears on the calendar. But sports is not a seasonal opportunity or a vertical on an org chart. It is a living, breathing culture. To work in sports is to understand the emotion behind […]

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]]> Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones https://campaignme.com/al-hilal-at-club-world-cup-2025-kijamii-bridges-gaps-in-geography-time-zones-emotion/ Mon, 17 Nov 2025 07:49:35 +0000 https://campaignme.com/?p=111930 Kijamii, one of the MENA region’s leading independent advertising agencies,  has revealed details about its partnership with Saudi football club Al Hilal FC during the FIFA Club World Cup 2025 in the United States, solving a specific challenge during the tournament: The distance between the fans and the team. With matches kicking off deep into […]

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]]> Cut the noise, keep the proof https://campaignme.com/cut-the-noise-keep-the-proof/ Mon, 03 Nov 2025 06:37:31 +0000 https://campaignme.com/?p=111205 For years, the Kingdom’s marketing and advertising landscape thrived on ambition, but not always on measurement. Big budgets often drove big visibility, yet leadership grew increasingly hungry for proof of impact. As Vision 2030 reshapes every sector, that same spirit of optimisation and accountability has reached marketing. The days of unchecked spending are giving way […]

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]]> Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage https://campaignme.com/podcast-kijamiis-regional-coo-and-ecd-on-intention-context-originality-and-courage/ Wed, 29 Oct 2025 05:00:48 +0000 https://campaignme.com/?p=110847 On the latest episode of Campaign Middle East’s On The Record podcast, Bassel El-Sawy, Regional Chief Operating Officer of independent advertising agency Kijamii, and Zeyad Salem, Executive Creative Director, Kijamii discuss intention, context, outcomes, courage,  originality, relevance and delve into the ‘why’ behind advertising and marketing. El-Sawy and Salem also share an open and transparent take on agency-client relationships […]

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]]> Beyond personas: Why real strategy starts with human truths https://campaignme.com/beyond-personas-why-real-strategy-starts-with-human-truths/ Mon, 27 Oct 2025 07:31:42 +0000 https://campaignme.com/?p=110825 People don’t live as data points in strategy. They live as contradictions. They celebrate heritage during Ramadan, then order iftar through apps. They call for digital detox, then scroll TikTok until 2am. They cheer local brands, then queue for global launches. These aren’t paradoxes. They’re the tensions that define how people actually live. Yet for […]

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]]> Kijamii’s newest chapter: Culture, creativity and Work That Works https://campaignme.com/kijamii-newest-chapter-community-creativity-and-work-that-works/ Wed, 01 Oct 2025 08:11:25 +0000 https://campaignme.com/?p=109279 When Kijamii announced its rebrand earlier this year, the Cairo-born agency framed its new promise simply, a North Star rooted in Work That Works. But behind the slogan sits more than a decade of building cultural relevance in the region – from launching Netflix crossovers that lived on the football pitch to introducing Ring’s first […]

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]]> Kijamii promises ‘Work That Works’ with major rebrand, restructuring https://campaignme.com/kijamii-promises-work-that-works-with-major-rebrand-restructuring/ Wed, 03 Sep 2025 05:20:02 +0000 https://campaignme.com/?p=107976 Kijamii, one of the MENA region’s leading independent advertising agencies, has completed a major rebranding and restructuring initiative to reinforce its commitment to delivering “Work that Works” across the region. With a strong presence in Riyadh, Dubai and Cairo, the agency is doubling down on the markets and audiences that have driven its success for […]

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