KFC Archives - Campaign Middle East https://campaignme.com/tag/kfc/ Thu, 02 Apr 2026 11:26:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KFC Archives - Campaign Middle East https://campaignme.com/tag/kfc/ 32 32 Why the customer is king, but the product is key https://campaignme.com/why-the-customer-is-king-but-the-product-is-key/ Wed, 01 Apr 2026 11:07:23 +0000 https://campaignme.com/?p=118499 Burger King’s latest campaign is taking the old adage ‘the customer is always right’ to a whole new level. The fast-food chain’s latest ad, There’s a New King and It’s You, sees President Tom Curtis acknowledge the chain’s shortcomings, from slow service to simple mistakes, before promising to reinvest nationwide with a customer-centric approach. The […]

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]]> What’s the KitKat lesson for Middle East marketers? https://campaignme.com/whats-the-kitkat-lesson-for-middle-east-marketers/ Wed, 01 Apr 2026 05:00:18 +0000 https://campaignme.com/?p=118451 Not all crises are read in the same way. Some shake trust. Others damage reputation. Others create direct operational or legal harm. But there is another category altogether: crises that may appear light in their human impact, yet are strange in nature and more shareable than condemnable. That is exactly what the recent global KitKat […]

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]]> KFC ft. Wonho Chung owns the Korean BBQ flavour trend with iconic Twister https://campaignme.com/kfc-ft-wonho-chung-owns-the-korean-bbq-flavour-trend-with-iconic-twister/ Thu, 05 Feb 2026 08:20:53 +0000 https://campaignme.com/?p=115630 KFC has partnered with Wonho Chung – a popular Korean influencer and content creator fluent in Arabic – to roll out its new campaign, reimagining its Twister to own the Korean BBQ flavour trend in the UAE. The campaign recreates the iconic KFC Twister wrap in a culturally relevant and humorous manner, making it feel […]

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]]> TBWA\RAAD, KFC Arabia claim TikTok’s G.O.A.T. honour for Om Bdr-12th Ingredient campaign https://campaignme.com/tbwaraad-kfc-arabia-claim-tiktoks-g-o-a-t-honour-for-saudi-campaign/ Fri, 23 Jan 2026 12:05:36 +0000 https://campaignme.com/?p=115053 KFC Arabia and TBWA\RAAD took home the G.O.A.T. (Greatest of All Time) trophy at the TikTok Ad Awards in Saudi Arabia, the platform’s highest creative honour, reserved for a single campaign that pushes boundaries, feels native to TikTok, and delivers clear results. The winning ‘Om Bdr-12th Ingredient’ campaign didn’t start in a boardroom or a […]

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]]> KFC turns flavour into talking points with ‘Taste Rules’ https://campaignme.com/kfc-turns-flavour-into-talking-points-with-taste-rules/ Mon, 08 Dec 2025 13:39:56 +0000 https://campaignme.com/?p=112826 KFC has launched a brand campaign to challenge the norms of hospitality in Arab households. Taste Rules proposes that messy chaos is the only acceptable attitude when there’s KFC on the table. The campaign’s objective: To cement KFC as the undisputed ruler of flavour. Insights from consumers across the UAE – who voted KFC the […]

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]]> The MENA shortlists at Cannes Lions 2025 https://campaignme.com/the-mena-shortlists-at-cannes-lions-2025/ Tue, 17 Jun 2025 13:02:37 +0000 https://campaignme.com/?p=103830 The Cannes Lions Festival of Creativity is in full swing for its 2025 iteration, with thousands of creatives and advertising flocking to the city’s Palais des Festivals et des Congrès for a week of celebrating creativity within the advertising industry. The Middle East has shown up in full force, with strong entries to the Festival’s […]

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]]> Noon Food, KFC, Hardee’s top ad awareness in the UAE for April https://campaignme.com/noon-food-kfc-hardees-top-ad-awareness-brands-in-the-uae-for-april/ Mon, 26 May 2025 11:13:00 +0000 https://campaignme.com/?p=102887 Noon Food, KFC, and Hardee’s have each exhibited significant increases in ad awareness for the month of April, as tracked by YouGov’s BrandIndex. Noon Food experienced a significant increase in ad awareness, rising from 22.8 per cent on March 26 to 31.8 per cent on April 23, marking a 9.1 percentage point gain. Get your […]

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]]> All the Grand Prix campaigns at Dubai Lynx https://campaignme.com/all-the-grand-prix-campaigns-at-dubai-lynx/ Thu, 10 Apr 2025 12:35:47 +0000 https://campaignme.com/?p=100242 Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, unveiled the standout campaigns of its 2025 Awards at a ceremony held at Emirates Golf Club in Dubai. The awards celebrated the most impactful and innovative work from across the region’s creative landscape. All the Campaign’s that won at Dubai Lynx This year’s Grand Prix […]

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]]> TBWA\Raad appoints Derek Green as Chief Creative Officer https://campaignme.com/tbwaraad-appoints-derek-green-as-chief-creative-officer/ Wed, 12 Mar 2025 07:20:21 +0000 https://campaignme.com/?p=97802 TBWA\Raad has appointed Derek Green as its new Chief Creative Officer, reinforcing the agency’s commitment to bold innovation and transformative thinking. With more than 25 years of international experience, Green has led award-winning campaigns for global brands, including Verizon, Samsung, McDonald’s, KFC, Novartis, P&G, Coca-Cola, Amex, IBM, Nestlé and Corona. “We are thrilled to have […]

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]]> KFC campaign transforms fake ads into real, playable mobile games https://campaignme.com/kfc-campaign-transforms-fake-ads-into-real-playable-mobile-games/ Wed, 12 Mar 2025 05:30:24 +0000 https://campaignme.com/?p=97785 KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part of its latest campaign called Original Fake Games. The KFC campaign, brought to life by TBWA\Raad, Hearts & Science, and PLG (Power League Gaming), used a multi-platform approach for maximum reach, leveraging social media, digital ads, posters, and in-app promotions to […]

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