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	<title>Kenvue Archives - Campaign Middle East</title>
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	<title>Kenvue Archives - Campaign Middle East</title>
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		<title>Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS</title>
		<link>https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 07:29:50 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abdelnabi Alaeddine]]></category>
		<category><![CDATA[activation]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[budget allocation]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[cross-market planning]]></category>
		<category><![CDATA[fmcg]]></category>
		<category><![CDATA[fragmented retail media ecosystem]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[insight generation]]></category>
		<category><![CDATA[Kenvue]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[Media agencies]]></category>
		<category><![CDATA[media investments]]></category>
		<category><![CDATA[Middle East Communications Network]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[performance data]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Platformance]]></category>
		<category><![CDATA[Radius]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[retail media]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[Rohan Sawant]]></category>
		<category><![CDATA[transactions]]></category>
		<category><![CDATA[UM]]></category>
		<category><![CDATA[UM MENAT]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121082</guid>

					<description><![CDATA[<p>Platformance has revealed details about a platform co-developed with MCN&#8217;s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting [&#8230;]</p>
<p>The post <a href="https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/">Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report</title>
		<link>https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 05:00:06 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2025 COMvergence Global New Business Barometer]]></category>
		<category><![CDATA[account wins]]></category>
		<category><![CDATA[Aldi]]></category>
		<category><![CDATA[Barilla]]></category>
		<category><![CDATA[Campari]]></category>
		<category><![CDATA[client wins]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Dentsu]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Essilor]]></category>
		<category><![CDATA[Friesland Campina]]></category>
		<category><![CDATA[GCC rankings]]></category>
		<category><![CDATA[global rankings]]></category>
		<category><![CDATA[Goodyear]]></category>
		<category><![CDATA[Havas Media Network]]></category>
		<category><![CDATA[Initiative]]></category>
		<category><![CDATA[Kenvue]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[media rankings]]></category>
		<category><![CDATA[Mediabrands]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[new client billings]]></category>
		<category><![CDATA[Omnicom Media]]></category>
		<category><![CDATA[Paramount]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[Publicis Media]]></category>
		<category><![CDATA[Publicis Media Middle East]]></category>
		<category><![CDATA[Santander]]></category>
		<category><![CDATA[Savencia]]></category>
		<category><![CDATA[Spark Foundry]]></category>
		<category><![CDATA[Starcom]]></category>
		<category><![CDATA[The Magnum Ice Cream Company]]></category>
		<category><![CDATA[Tony Wazen]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120721</guid>

					<description><![CDATA[<p>Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media &#8211; MENA are [&#8230;]</p>
<p>The post <a href="https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/">Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Spark Foundry appoints Maria Ravina as Business Lead</title>
		<link>https://campaignme.com/spark-foundry-appoints-maria-ravina-as-business-lead/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 18 Aug 2025 05:30:40 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alain Brahamcha]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Business Lead]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[data strategy]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Johnson & Johnson Consumer Health]]></category>
		<category><![CDATA[Kenvue]]></category>
		<category><![CDATA[Maria Ravina]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Spark Foundry]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106750</guid>

					<description><![CDATA[<p>Spark Foundry has appointed Maria Ravina as Business Lead. Ravina will oversee major client relationships and guide the agency’s strategic and operational delivery across a portfolio of accounts. She brings more than 20 years of experience to the role, having worked in agency and client-side positions. She has a background in digital media, data strategy [&#8230;]</p>
<p>The post <a href="https://campaignme.com/spark-foundry-appoints-maria-ravina-as-business-lead/">Spark Foundry appoints Maria Ravina as Business Lead</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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