KELLY MACDONALD Archives - Campaign Middle East https://campaignme.com/tag/kelly-macdonald/ Mon, 10 Aug 2020 09:17:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KELLY MACDONALD Archives - Campaign Middle East https://campaignme.com/tag/kelly-macdonald/ 32 32 The New Marketing – by General Motor’s Kelly Macdonald https://campaignme.com/the-new-marketing-by-general-motors-kelly-macdonald/ Mon, 10 Aug 2020 09:16:12 +0000 https://campaignme.com/?p=26277 There’s no sugarcoating the challenges the automotive industry has faced globally as a result of the Covid-19 pandemic. However, amongst the challenges we have also been presented with many opportunities and a time to reassess our marketing efforts going forward to truly drive brand purpose in these unprecedented times. As marketers, our primary objective is […]

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