Keel Comms Archives - Campaign Middle East https://campaignme.com/tag/keel-comms/ Wed, 29 Apr 2026 16:02:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Keel Comms Archives - Campaign Middle East https://campaignme.com/tag/keel-comms/ 32 32 What the next era of CEO communications in MENA looks like https://campaignme.com/what-the-next-era-of-ceo-communications-in-mena-looks-like/ Wed, 29 Apr 2026 10:00:33 +0000 https://campaignme.com/?p=121256 A decade ago, the gold standard for CEO communications in the Middle East was to be seen. Appear at marquee events, land your quote in the financial press, and make sure your company’s logo is always in the right frame. Visibility was currency. But if the last few years have taught us anything, it’s that […]

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]]> Why excessive advertising may turn audiences against you https://campaignme.com/why-excessive-advertising-may-turn-audiences-against-you/ Tue, 23 Dec 2025 07:30:59 +0000 https://campaignme.com/?p=113608 Many brands equate visibility with success, believing that the louder they are, the better. But that’s not always the case. Overexposure can backfire, leading audiences to grow frustrated and even resent your brand. Beware the opposite effect Take YouTube for example. You’ll notice a surge of repetitive, intrusive ads. Recent Tai Chi campaigns, for instance, […]

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]]> PR isn’t magic, and it’s time brands stop expecting it to be https://campaignme.com/pr-isnt-magic-and-its-time-brands-stop-expecting-it-to-be/ Tue, 25 Nov 2025 10:52:55 +0000 https://campaignme.com/?p=112366 One of the biggest misconceptions about public relations, especially in fast-growing, high-ambition regions like the Middle East, is the belief that PR teams can wave a wand and make headlines appear. Some leaders still approach PR with the assumption that if they hire an agency, their story should automatically land on CNN tomorrow morning. No […]

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]]> The metaverse wasn’t wrong, just premature https://campaignme.com/the-metaverse-wasnt-wrong-just-premature/ Thu, 09 Oct 2025 14:08:21 +0000 https://campaignme.com/?p=110062 Not long ago, the metaverse, this digital universe where avatars would socialise, shop, work, and play, was hailed as the next frontier. Headlines promised a complete reimagining of human interaction, and venture capital poured in by the billions. Then the hype cooled. Some called it a failure. Skeptics shrugged. But was the metaverse really wrong, […]

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]]> Why brands must speak wellness to win Gen Z and millennials https://campaignme.com/from-matcha-to-messaging-why-brands-must-speak-wellness-to-win-gen-z-and-millennials/ Tue, 16 Sep 2025 11:04:52 +0000 https://campaignme.com/?p=108695 On a global scale, the wellness market reached $6.3 trillion in 2023 and is projected to climb to $9 trillion by 2028. In today’s hyper‑connected, post‑pandemic world, wellness has become a cultural language and a ladder to reach audiences. From matcha lattes to mental clarity apps, Gen Z and Millennials now expect brands to embody values […]

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]]> Have brands successfully gained the trust of consumers in terms of safeguarding consented data? https://campaignme.com/have-brands-successfully-gained-the-trust-of-consumers-in-terms-of-safeguarding-consented-data/ Tue, 15 Jul 2025 08:15:36 +0000 https://campaignme.com/?p=105412 As data becomes the backbone of modern marketing, trust remains its most volatile currency. Despite changing privacy regulations and advancements in consent management tools, the question still lingers: Have brands successfully gained the trust of consumers in terms of safeguarding consented data? In this month’s Industry Forum, we asked voices across advertising, media, communications and […]

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]]> Keel Comms joins UN Global Compact https://campaignme.com/keel-comms-joins-un-global-compact/ Wed, 13 Sep 2023 08:30:24 +0000 https://campaignme.com/?p=68347 Keel Comms has announced it will join the UN Global Compact.  The UNGC is a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.  It calls companies to align their operations and strategies with ten universal principles in the areas of human rights, labor, environment and anti-corruption to take action in […]

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]]> Sustainability focused Keel Comms launches in Dubai https://campaignme.com/sustainability-focused-keel-comms-launches-in-dubai/ Thu, 19 Jan 2023 12:30:10 +0000 https://campaignme.com/?p=57298 Keel Comms,  a ‘Purpose Relations’ agency in the Middle East and North Africa (MENA) region,  announced its launch in Dubai. A sustainability focused agency, Keel Comms will provide PR, communications, social media and content to  government bodies, enterprises, SMEs, startups, public figures and influencers whose work is rooted in purpose. The agency’s mission is to […]

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