Katalyst Consultancy Archives - Campaign Middle East https://campaignme.com/tag/katalyst-consultancy/ Tue, 07 Jul 2026 04:45:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Katalyst Consultancy Archives - Campaign Middle East https://campaignme.com/tag/katalyst-consultancy/ 32 32 Data-driven PR still needs a human reality check https://campaignme.com/data-driven-pr-still-needs-a-human-reality-check/ Tue, 07 Jul 2026 04:20:56 +0000 https://campaignme.com/?p=124245 In June, Lululemon organised a yoga festival on the Great Wall of China, which was attended by more than 2,000 guests. The brand had enlisting a Chinese celebrity and designed the PR event to celebrate Chinese culture. But within 24 hours of the first images going live, the campaign fell through. Several users called out […]

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