Kairo Archives - Campaign Middle East https://campaignme.com/tag/kairo/ Tue, 02 Jun 2026 10:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Kairo Archives - Campaign Middle East https://campaignme.com/tag/kairo/ 32 32 Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> Dreem becomes bigger than Nelly Karim for rebranding campaign https://campaignme.com/dreem-becomes-bigger-than-nelly-karim-for-rebranding-campaign/ Tue, 17 Feb 2026 06:13:23 +0000 https://campaignme.com/?p=116038 To launch its new visual identity and packaging, dessert mix brand Dreem released a playful, self-aware campaign starring famous Egyptian actress Nelly Karim, created in collaboration with creative agency Kairo. The film adopts a meta approach, presenting an ad within an ad that follows a fictionalised version of Dreem’s marketing team planning the shoot and […]

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]]> Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo https://campaignme.com/dubai-lynx-2015-film-shortlists-revealed-11-25-cairo/ Tue, 10 Mar 2015 06:30:51 +0000 https://campaignme.com/?p=7390 Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

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]]> Memac Ogilvy wins double crown at Dubai Lynx https://campaignme.com/5453/ https://campaignme.com/5453/#comments Thu, 13 Mar 2014 09:32:01 +0000 https://campaignme.com/?p=5453 Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

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