JWT MENA Archives - Campaign Middle East

The year ahead for… Trends

Campaign Staff — Tue, 14 Jan 2014 07:54:01 +0000

JWT MENA’s second annual trends forecast has uncovered 10 shifts in the Middle East and North Africa that are likely to be with us for a while In our second annual forecast of MENA trends for the near future, economic uncertainty, social tension and a hyper-connected progressive Arab are at the centre of many of […]

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Bribery and corruption

Campaign Staff — Thu, 15 Aug 2013 08:04:00 +0000

The majority of people prefer to deny that corruption is present within the region’s advertising and media industry. But how prevalent is it, and can it be stamped out? Corruption is a touchy subject. Any discussion around it is deemed unhealthy for the industry as a whole, or detrimental to an individual’s career. And yet […]

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We need to accept that the ad industry is a symbiotic organism

Campaign Staff — Tue, 13 Aug 2013 08:00:19 +0000

Ramsey Naja is chief creative officer at JWT MEA “I think it is time we took a deep breath and examined where we are vis-à-vis that word ‘digital’. Until now, for many established agencies, it has been a word associated with either: a) panic, b) a recruitment drive of biblical proportions, or, c) both. Meanwhile, […]

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Calm down, dear, it’s only a bad ad

Campaign Staff — Sun, 30 Sep 2012 08:27:39 +0000

Ramsey Naja is chief creative officer, JWT MEA “I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, […]

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Keverian takes over as CEO of JWT MENA

Campaign Staff — Mon, 20 Aug 2012 07:37:10 +0000

Vatche Keverian has been named JWT’s new CEO for the Middle East and North Africa. The move follows former CEO and chairman Roy Haddad’s appointment as parent company WPP’s first ever director for the Middle East and North Africa last month. Haddad, who is based in Beirut, is now responsible for coordinating WPP’s operations in […]

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JWT Dubai handed digital creative brief for UAE telco du

Campaign Staff — Sun, 27 May 2012 10:53:17 +0000

JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du. The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and […]

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I wish Kipling ran an agency today

Campaign Staff — Tue, 20 Mar 2012 06:02:26 +0000

Ramsey Naja is chief creative officer at JWT MEA “Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as […]

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To save the world, press ‘shift’ and ‘3’

Campaign Staff — Thu, 20 Oct 2011 14:50:14 +0000

Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many […]

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JWT Dubai names Vela executive creative director

Campaign Staff — Sun, 11 Sep 2011 05:22:49 +0000

JWT has appointed Seyoan Vela, formerly of Grey Amsterdam, as executive creative director of its Dubai office. Vela, who took up his position on 4 September, fills the position left vacant by the departure of Christian Khoury at the end of last year. He will report to Ramsey Naja, chief creative officer of JWT Middle […]

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If you’re going to loot, go for brands

Campaign Staff — Sun, 28 Aug 2011 08:45:51 +0000

Ramsey Naja is chief creative officer at JWT MENA “A couple of decades ago, the supermarket, that beast of hyper-convenience and cheap bundled deals on household brands, did something few people expected. It bit the hand that fed it. It was the moment when the “supermarket own brand” was born, and the moment CMOs took […]

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