JWT Cairo Archives - Campaign Middle East

JWT Cairo works with SWVL to inspire busy Egyptians

Campaign Staff — Tue, 18 Feb 2020 06:53:20 +0000

If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but also logical. The film looks to inspire busy Egyptians to see […]

The post JWT Cairo works with SWVL to inspire busy Egyptians appeared first on Campaign Middle East.

Top 10 MENA Films 2016

Campaign Staff — Thu, 22 Dec 2016 05:00:19 +0000

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

The post Top 10 MENA Films 2016 appeared first on Campaign Middle East.

Lessons from the Ladder: My colleagues are my village

Campaign Staff — Tue, 18 Oct 2016 04:09:29 +0000

By Sally Ezzat, account director at J. Walter Thompson Cairo As a teenager, I wanted to be an architect and interior designer. I admired how every design becomes a unique expression, although it’s just a building or room. I was obsessed with variations in every detail, the perfect representation of consumer understanding within a client’s […]

The post Lessons from the Ladder: My colleagues are my village appeared first on Campaign Middle East.

JWT wins Egypt’s first ever titanium Lion at Cannes

Campaign Staff — Sun, 28 Jun 2015 14:24:44 +0000

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

The post JWT wins Egypt’s first ever titanium Lion at Cannes appeared first on Campaign Middle East.

JWT Cairo’s Mohammed Sabry moves to head Dubai office

Campaign Staff — Sun, 25 Jan 2015 06:33:27 +0000

Deputy Mai Azmy promoted as managing director in Egypt. JWT has announced the appointment of Mohammed Sabry, who has been heading its Cairo office since 2010, as the managing director of its Dubai office. He will report to Michiel Hofstee, JWT’s CEO for the Gulf region. The agency has also announced the promotion of deputy […]

The post JWT Cairo’s Mohammed Sabry moves to head Dubai office appeared first on Campaign Middle East.

OSN scouts for creative and digital agency partners

Campaign Staff — Tue, 23 Dec 2014 05:52:09 +0000

Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]

The post OSN scouts for creative and digital agency partners appeared first on Campaign Middle East.

JWT Cairo celebrates Jay Chiat grand prix

Campaign Staff — Mon, 04 Nov 2013 09:23:07 +0000

JWT Cairo has won a grand prix at one of the most prestigious strategic advertising awards in the world. The agency walked off with one of only two grands prix awarded and also struck gold at the Jay Chiat Awards for Strategic Excellence in Advertising. The accolades were for JWT Cairo’s ‘Fakka’ campaign for Vodafone […]

The post JWT Cairo celebrates Jay Chiat grand prix appeared first on Campaign Middle East.

Agencies haul in two golds and six silvers

Campaign Staff — Wed, 19 Jun 2013 05:11:54 +0000

Two golds, six silvers and three bronzes were won by the region’s ad agencies at the Palais de Festivals last night. Y&R Dubai and JWT Cairo struck gold in the outdoor category, whilst Memac Ogilvy Label picked up four silvers across the outdoor, media and mobile categories for its ‘Mobilising the 12th man’ campaign for […]

The post Agencies haul in two golds and six silvers appeared first on Campaign Middle East.

Region wins two silvers and a bronze at Cannes

Campaign Staff — Tue, 18 Jun 2013 06:51:54 +0000

JWT Cairo and Memac Ogilvy Label both won silver Lions last night at the first awards ceremony of this year’s festival. The silvers were awarded in the promo & activation category, with JWT Dubai also picking up a bronze. There were no winners in the creative effectiveness, direct or PR categories. JWT Cairo’s silver came […]

The post Region wins two silvers and a bronze at Cannes appeared first on Campaign Middle East.

Vodafone Egypt – Don’t let anything stop you

Campaign Staff — Tue, 06 Mar 2012 04:23:04 +0000

Vodafone Egypt has launched a new campaign called ‘Don’t let anything stop you’, featuring one of Egypt’s best-loved artists, Mohamed Mounir. From Mounir’s humble beginnings in the town of Aswan, the TVC, directed by Ali Ali, charts his rise from obscurity to fame, with the core message being to never give up, no matter what […]

The post Vodafone Egypt – Don’t let anything stop you appeared first on Campaign Middle East.