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	<title>Joy Hajj Archives - Campaign Middle East</title>
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		<title>A paradigm shift in branding: Introducing the region’s first-ever brand lab</title>
		<link>https://campaignme.com/a-paradigm-shift-in-branding-introducing-the-regions-first-ever-brand-lab/</link>
		
		<dc:creator><![CDATA[Nadeem Quraishi]]></dc:creator>
		<pubDate>Mon, 10 Jul 2023 09:15:18 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[agency]]></category>
		<category><![CDATA[Brand experience]]></category>
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		<category><![CDATA[BX]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[ComPsy]]></category>
		<category><![CDATA[Joy Hajj]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Psychology]]></category>
		<category><![CDATA[Marwan Arban]]></category>
		<category><![CDATA[origin]]></category>
		<category><![CDATA[Psychology]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=63986</guid>

					<description><![CDATA[<p>Marketing and advertising, once powerful terms that have shaped industries, have been overused over the past decades, losing their true meaning. ORIGIN, a prominent agency in the Middle East, has decided last year to break the barriers of conventional advertising and marketing. They have embarked on a mission to set the new paradigm for the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/a-paradigm-shift-in-branding-introducing-the-regions-first-ever-brand-lab/">A paradigm shift in branding: Introducing the region’s first-ever brand lab</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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