Joy Films Middle East Archives - Campaign Middle East https://campaignme.com/tag/joy-films-middle-east/ Sun, 04 Mar 2012 10:45:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Joy Films Middle East Archives - Campaign Middle East https://campaignme.com/tag/joy-films-middle-east/ 32 32 Where’s the industry’s global ambition? https://campaignme.com/where%e2%80%99s-the-industry%e2%80%99s-global-ambition/ Sun, 04 Mar 2012 10:45:04 +0000 https://campaignme.com/?p=3075 Diversification is rampant, but the production industry is lacking potency, argues Rita El Hachem, executive producer at Joy Films Middle East “You can boil the humble egg, fry it, poach it, scramble it, you can make an omelette out of it or make it rise into a magni-ficent soufflé. Same ingredients, just a different process, […]

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