Jonathan Ashton Archives - Campaign Middle East https://campaignme.com/tag/jonathan-ashton/ Thu, 24 Jul 2025 08:48:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jonathan Ashton Archives - Campaign Middle East https://campaignme.com/tag/jonathan-ashton/ 32 32 AI in corporate affairs: Reputation at the speed of conflict https://campaignme.com/ai-in-corporate-affairs-reputation-at-the-speed-of-conflict/ Thu, 24 Jul 2025 08:30:40 +0000 https://campaignme.com/?p=105907 Driving into the office, I caught the Business Breakfast on Dubai Eye. The topic: a sophisticated SharePoint vulnerability exploited by China-linked state actors, targeting critical infrastructure in the US and Germany. The story hit close to home for several reasons. At KROHNE, like many industrial firms, we’re heavily reliant on SharePoint — and in the […]

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]]> Reflections on reputation: Measuring marketing impact in the Middle East https://campaignme.com/reflections-on-reputation-measuring-marketing-impact-in-the-middle-east/ Thu, 19 Dec 2024 05:00:08 +0000 https://campaignme.com/?p=93740 2024 has been a transformative year for industrial marketing in the Middle East, showcasing the region’s rapid evolution as a global hub for innovation, sustainability, and strategic collaboration. As businesses adapt to the dynamic industrial landscape, key lessons from this year point toward the factors driving success and positioning companies to thrive in 2025 and […]

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]]> In a world run by algorithms, do we still influence anything? https://campaignme.com/in-a-world-run-by-algorithms-do-we-still-influence-anything/ Thu, 29 Aug 2024 06:34:22 +0000 https://campaignme.com/?p=88908 So, I just hit 24,000 followers on LinkedIn — pretty cool, right? But as I look at that number, I can’t help but wonder: what does it really mean? In a world where AI and algorithms control so much of what we see online, do I really influence these people? Are they actually interested in […]

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]]> The tug-of-war continues: “Data is king, but creativity is emperor” https://campaignme.com/the-tug-of-war-continues-data-is-king-but-creativity-is-emperor/ Mon, 15 Jul 2024 11:46:18 +0000 https://campaignme.com/?p=87145 The tug of war between the retrospective resourceful model of creativity in marketing (let’s try, test, evaluate, repeat), and the proactive performance-based precedent model of data-led marketing is reaching a tipping point. In conversation with several brand, creative, and marketing experts, Campaign Middle East has taken note of underlying angst within the market. There is […]

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]]> “Golden insights” for marketers trying to float in a sea of flux https://campaignme.com/golden-insights-for-marketers-trying-to-float-in-a-sea-of-flux/ Fri, 12 Jul 2024 09:07:26 +0000 https://campaignme.com/?p=87081 What’s the one thing that all CMOs and marketers actively building brands, overseeing market research, analysing data for campaign design and execution, and driving ROAS and the bottom lines up the hill agree on? The marketing industry is in a state of flux – and has been for a while and will continue to be […]

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]]> Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton https://campaignme.com/predictions-2023-the-year-ahead-for-industrial-communications-by-krohnes-jonathan-ashton/ Fri, 10 Feb 2023 11:19:21 +0000 https://campaignme.com/?p=57955 By Jonathan Ashton, head of marketing and communications, Krohne Have we had what we can describe as a ‘normal’ year recently? I am putting pen to paper in the hope I inspire a few responses, spur into action those inert marcommunicators amongst us and escape judgment by my peers if my forecasts appear inaccurate or […]

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]]> KROHNE Group appoints Jonathan Ashton as Head of Marketing and Communications MEA https://campaignme.com/krohne-group-appoints-jonathan-ashton-as-head-of-marketing-and-communications-mea/ Tue, 07 Dec 2021 07:03:30 +0000 https://campaignme.com/?p=43503   KROHNE Group is delighted to announce the appointment of Jonathan Ashton as their new Middle East and Africa regional Head of Marketing and Communications. Jonathan has been tasked with developing and implementing a full industrial marketing and communications roadmap for one of the world’s leaders in industrial automation equipment. 2021 sees KROHNE celebrate a […]

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