Jobin Joejoe Archives - Campaign Middle East https://campaignme.com/tag/jobin-joejoe/ Fri, 05 Dec 2025 12:45:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jobin Joejoe Archives - Campaign Middle East https://campaignme.com/tag/jobin-joejoe/ 32 32 Sony and Fnatic bring hands-on fan activation to EWC https://campaignme.com/sony-and-fnatic-bring-hands-on-fan-activation-to-ewc/ Fri, 08 Aug 2025 06:47:27 +0000 https://campaignme.com/?p=106475 As part of a regional push to connect with gaming audiences, Sony Middle East and Africa partnered with UK-based esports organisation Fnatic for an on-ground activation at the 2025 Esports World Cup (EWC) in Riyadh. Held at the Content Creator Park between 8 -13 July, the activation focused on direct fan engagement and hands-on product […]

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]]> Sony picks Ruder Finn Atteline for PR across the Middle East https://campaignme.com/sony-picks-ruder-finn-atteline-for-pr-across-the-middle-east/ Wed, 25 Jun 2025 09:19:05 +0000 https://campaignme.com/?p=104383 Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony’s consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and […]

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]]> Ramadan advertising: From visibility to meaningful connections https://campaignme.com/ramadan-advertising-from-visibility-to-meaningful-connections/ Wed, 05 Mar 2025 07:43:43 +0000 https://campaignme.com/?p=97393 The time of Ramadan has always been a linchpin in the brand landscape in the Middle East, a time crucial for companies to forge deeper and meaningful connections with consumers. The creative advertising approach for Ramadan, traditionally, has revolved around highly visible spots, emotive storytelling and large-scale partnerships. However, powered by the evolution of consumer […]

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]]> Unlocking potential: The rise of the Middle East’s creator economy https://campaignme.com/unlocking-potential-the-rise-of-the-middle-easts-creator-economy/ Mon, 18 Nov 2024 08:55:02 +0000 https://campaignme.com/?p=92444 The Middle East’s digital landscape is undergoing a remarkable transformation, driven by a burgeoning creator economy. This is reshaping the way content is produced and consumed. According to a recent report by PwC, the region’s creator economy is projected to reach an impressive $10.9bn by 2026. A youthful, tech-savvy population and the proliferation of digital […]

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