Jessica Machalani Archives - Campaign Middle East https://campaignme.com/tag/jessica-machalani/ Thu, 12 Jun 2025 08:49:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jessica Machalani Archives - Campaign Middle East https://campaignme.com/tag/jessica-machalani/ 32 32 What are the biggest ‘campaign worries’ for UAE B2B marketers? https://campaignme.com/what-are-the-biggest-campaign-worries-for-uae-b2b-marketers/ Thu, 12 Jun 2025 07:20:11 +0000 https://campaignme.com/?p=103678 In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing audience attention is their biggest campaign worry, while 66 per cent say that investing in video is imperative to not lose out to competitors, according to new research from LinkedIn. 66 per cent of B2B […]

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]]> How UAE CMOs are navigating B2B marketing in 2025 https://campaignme.com/how-uae-cmos-are-navigating-b2b-marketing-in-2025/ Wed, 26 Mar 2025 07:30:52 +0000 https://campaignme.com/?p=98525 2025 is poised to be a year of bold transformation for B2B marketers – setting them up for a new tech-powered advertising era. We will see brands take big bets in creativity and technology to build efficiencies and stand out. Marketers are now at a crossroads. They must navigate a rapidly evolving marketing landscape where […]

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