Jeff Mcadams Archives - Campaign Middle East https://campaignme.com/tag/jeff-mcadams/ Mon, 10 Apr 2023 05:45:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jeff Mcadams Archives - Campaign Middle East https://campaignme.com/tag/jeff-mcadams/ 32 32 How New Balance taps into gaming and metaverse https://campaignme.com/how-new-balance-leverages-gaming-for-consumer-engagement/ Fri, 07 Apr 2023 07:49:20 +0000 https://campaignme.com/?p=59536 By Jalaja Ramanunni In today’s fast-paced marketing landscape, brands constantly seek innovative ways to connect with consumers and stay relevant. New Balance, a global footwear and apparel company, has taken a unique approach to influencer marketing and gaming trends, prioritising authenticity and partnership over traditional sponsorship strategies. In an interview with Campaign at The Retail Summit, […]

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