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	<title>JD sports Archives - Campaign Middle East</title>
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		<title>JD Sports captures life after dark in Ramadan 2026 campaign</title>
		<link>https://campaignme.com/jd-sports-captures-life-after-dark-in-ramadan-2026-campaign/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 23 Feb 2026 06:54:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[GMG]]></category>
		<category><![CDATA[IMA MENA]]></category>
		<category><![CDATA[JD sports]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Own The Night]]></category>
		<category><![CDATA[Ramadan 2026]]></category>
		<category><![CDATA[streetwear]]></category>
		<category><![CDATA[youth culture]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116667</guid>

					<description><![CDATA[<p>GMG&#8217;s JD Sports has launched a campaign, in collaboration with creative agency IMA MENA, to connect with Gen Z and millennial audiences in the UAE this Ramadan. Titled &#8216;Own The Night&#8217;, the campaign roots itself in youth culture, positioning JD Sports as a catalyst for cultural connection and not just a place to shop. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/jd-sports-captures-life-after-dark-in-ramadan-2026-campaign/">JD Sports captures life after dark in Ramadan 2026 campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>JD Sports and adidas lead with local culture in their &#8216;SMU campaign&#8217;</title>
		<link>https://campaignme.com/jd-sports-and-adidas-lead-with-local-culture-in-their-smu-campaign/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Mon, 09 Jun 2025 12:28:57 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Campaign]]></category>
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		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Eugene Karasev]]></category>
		<category><![CDATA[GMG]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[JD sports]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[Mehak Nanda]]></category>
		<category><![CDATA[micro-influencers]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Spot agency]]></category>
		<category><![CDATA[Spot Film]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=103473</guid>

					<description><![CDATA[<p>JD Sports fashion and adidas’ partnered for a nostalgic campaign driven by culture-first storytelling and a clear goal to connect with the region’s youth through an authentic lens. This campaign brought the story closer to home with creative agency Spot MENA and In Your Dreams. “Our insights highlighted the strong performance of localised campaigns in [&#8230;]</p>
<p>The post <a href="https://campaignme.com/jd-sports-and-adidas-lead-with-local-culture-in-their-smu-campaign/">JD Sports and adidas lead with local culture in their &#8216;SMU campaign&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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