Javier Bravo Archives - Campaign Middle East

China: Challenges in an opaque media ecosystem by Javier Bravo, Spark Foundry

Nadeem Quraishi — Wed, 27 Nov 2019 13:01:05 +0000

According to the latest advertising forecast produced by Zenith – a leading global media agency that forms part of Publicis Media – global ad expenditure is set to grow about 4.7 per cent in 2019, reaching US$623bn by the end of the year. While this is expected to slow down in the coming years due to […]

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Power Essay – Innophobia: the fear of failing through innovation by Javier Bravo

Nadeem Quraishi — Thu, 27 Sep 2018 08:24:35 +0000

It has been more than 12 years since that defining meeting with one of the leading investment banks where the market strategy for the next five years was about to be unveiled. The entire executive board was waiting for the head of marketing to present the strategy for the coming years. He was a family […]

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Digital Essays 2017: Digital talent transformation in the era of mass technology and information

Austyn Allison — Mon, 20 Nov 2017 20:48:26 +0000

By Javier Bravo, group director of digital, Spark Foundry Machine learning, AI, hashgraph, blockchain, predicitive analytics and many other terms and technologies are frequently popping up in our day-to-day conversations with clients and partners. Early this year, Sundar Pichai announced during the Google I/O 2017 keynote that the company’s various machine learning and artificial intelligence […]

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