Jamie Cooke Archives - Campaign Middle East https://campaignme.com/tag/jamie-cooke/ Wed, 28 May 2025 13:11:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jamie Cooke Archives - Campaign Middle East https://campaignme.com/tag/jamie-cooke/ 32 32 Why the future of streaming in MENA lies in hyper-personalised, genre-driven content https://campaignme.com/why-the-future-of-streaming-in-mena-lies-in-hyper-personalised-genre-driven-content/ Mon, 26 May 2025 13:44:05 +0000 https://campaignme.com/?p=102898 As streaming services continue to evolve across the Middle East and North Africa (MENA), the future of streaming is experiencing a significant shift – one defined by hyper-local content, genre-specific programming, and culturally intelligent storytelling. In an exclusive interview with Campaign Middle East, Jamie Cooke, General Manager for CEE MENAT at Warner Bros. Discovery, unpacks […]

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]]> Discovery+ joins OSN+ platform in latest streaming expansion https://campaignme.com/discovery-joins-osn-platform-in-latest-streaming-expansion/ Tue, 08 Apr 2025 13:04:35 +0000 https://campaignme.com/?p=99879 OSN+ has expanded its streaming offer in the Middle East and North Africa (MENA) by adding Discovery+, the entertainment platform from Warner Bros. Discovery to its roster. This development follows the extension of OSN’s exclusive commercial partnership with HBO in January 2024. The agreement, which already included access to Warner Bros. films, Max Originals, and […]

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]]> Warner Bros. Discovery invests in OSN to build on MENA’s streaming landscape https://campaignme.com/warner-bros-discovery-invests-in-osn-to-build-on-menas-streaming-landscape/ Mon, 24 Mar 2025 08:00:50 +0000 https://campaignme.com/?p=98415 Warner Bros. Discovery (WBD) has revealed a strategic minority investment in OSN Streaming Ltd., a subsidiary of OSN Group (OSN). Through this minority stake, WBD aims to reinforce its commitment to the region’s rapidly growing streaming landscape. The transaction will be completed in stages and is subject to customary conditions, including regulatory approvals. The strategic […]

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]]> SRMG and Warner Bros. Discovery launch free-to-view Arabic platform https://campaignme.com/srmg-and-warner-bros-discovery-launch-free-to-view-arabic-platform/ Tue, 10 Oct 2023 12:00:31 +0000 https://campaignme.com/?p=70037 SRMG, the largest integrated media group from the MENA region, has launched Asharq Discovery, a new free-to-view Arabic-language infotainment platform, in partnership with Warner Bros. Discovery (WBD). The launch of the new platform responds directly to changing viewer preferences and the surging demand for Arabic-language content. Catering to a regional audience, the platform will offer […]

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]]> OSN signs exclusive HBO agreement https://campaignme.com/osn-expands-warner-bros-partnership/ Wed, 08 Mar 2023 11:30:24 +0000 https://campaignme.com/?p=58626 OSN, a regional entertainment company, announced that it has extended and expanded its partnership with Warner Bros. Discovery with multiple components, including an exclusive licensing agreement with HBO. Time to sharpen your marketing strategies? Hear from leading experts as they discuss a range of tactics from brand safety to customer segmentation to CTV advertising. Business […]

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]]> MBC Group extends partnership with Warner Bros. Discovery https://campaignme.com/mbc-group-extends-partnership-with-warner-bros-discovery/ Thu, 19 Jan 2023 08:38:38 +0000 https://campaignme.com/?p=57286 MBC Group, the largest media company in the Middle East and North Africa (MENA), announced the extension of its partnership with Warner Bros. Discovery.  The partnership will allow MBC to  make Warner Bros. and Cartoon Network content offerings available to the consumers in the MENA region. The extended partnership with Warner Bros. will result in […]

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]]> How to successfully lead a global media company in the modern-day entertainment industry, by Discovery’s Jamie Cooke https://campaignme.com/how-to-successfully-lead-a-global-media-company-in-the-modern-day-entertainment-industry-by-discoverys-jamie-cooke/ Mon, 21 Feb 2022 11:12:12 +0000 https://campaignme.com/?p=45552 Since the advent of streaming services – dating back to 1993, when the American rock and roll band Severe Tire Damage played the first live music performance on the internet, the entertainment industry has been in a constant state of change. In more recent times, the industry was propelled light-years ahead by the Covid-19 pandemic. […]

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