James Young Archives - Campaign Middle East https://campaignme.com/tag/james-young/ Mon, 15 Dec 2025 11:08:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png James Young Archives - Campaign Middle East https://campaignme.com/tag/james-young/ 32 32 Sports marketing: The culture of play https://campaignme.com/sports-marketing-the-culture-of-play/ Mon, 15 Dec 2025 11:08:32 +0000 https://campaignme.com/?p=113155 As a lifelong football fan, I’ve always been obsessed with the emotion of sport. The roar of a crowd, the heartbreak of a missed chance and the way a single goal can unite millions. But today, that emotion isn’t just felt in stadiums. It’s lived out online, in TikTok edits, memes, livestream reactions and creator […]

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]]> Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards https://campaignme.com/starbucks-reveals-ways-to-unlock-vip-level-star-power-with-starbuck-rewards/ Tue, 07 Oct 2025 04:00:45 +0000 https://campaignme.com/?p=109848 Starbucks Middle East, which partners with Alshaya Group to operate Starbucks stores in the GCC region, has launched its latest ‘Star Power’ campaign to show Gen Z and millennial audiences ways to unlock and redeem Starbucks Rewards, one of the most lifestyle-integrated loyalty programmes in the Middle East region. Whether it’s skipping the queue, enjoying free […]

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