Jad Saab Archives - Campaign Middle East https://campaignme.com/tag/jad-saab/ Wed, 17 Dec 2025 13:34:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Jad Saab Archives - Campaign Middle East https://campaignme.com/tag/jad-saab/ 32 32 Digital Essays 2025: CTV – The screen that brought us back together https://campaignme.com/digital-essays-2025-ctv-the-screen-that-brought-us-back-together/ Wed, 17 Dec 2025 13:31:08 +0000 https://campaignme.com/?p=113318 For decades, the world’s stories unfolded on front pages, linear channels and around the majlis. Then came the era of endless scrolling – where culture scattered across countless feeds and fleeting stories. Now, the script is shifting once more. In a region that has always loved gathering – for Ramadan series, football nights, or everyday […]

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]]> Agency of the Year Middle East reveals additions to 2025 jury https://campaignme.com/agency-of-the-year-middle-east-reveals-additions-to-2025-jury/ Tue, 12 Aug 2025 06:54:28 +0000 https://campaignme.com/?p=106147 Campaign Middle East is proud to announce the second batch of judges for its Agency of the Year Middle East 2025 awards jury, adding eleven brand marketers to the set. The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific […]

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]]> Second set of Agency of The Year Middle East judges revealed https://campaignme.com/second-set-of-agency-of-the-year-middle-east-judges-revealed/ Wed, 11 Sep 2024 13:45:18 +0000 https://campaignme.com/?p=89461 Campaign Middle East is proud to reveal the second set of judges for the Agency of The Year (AOTY) Middle East awards. The awards are designed to celebrate excellence in the region’s advertising industry by recognising the top agencies, teams, and individuals. The AOTY Middle East awards aim to hold a significant meaning to the region, […]

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]]> Podcast: Unlocking the power of MMS’ digital solutions https://campaignme.com/podcast-maximising-impact-unlocking-the-power-of-digital-solutions/ Thu, 29 Aug 2024 14:06:40 +0000 https://campaignme.com/?p=88890 In conversation with Campaign Middle East on its ‘On The Record‘ podcast, Jad Saab, the Digital Growth Lead at MBC Media Solutions (MMS), delves into the future of digital advertising in the MENA region. In this latest episode, Jad shares his expertise on harnessing the power of digital platforms like Shahid and Samsung Ads to […]

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]]> MMS partners with Samsung Ads in key regional markets https://campaignme.com/mms-partners-with-samsung-ads-in-key-regional-markets/ Wed, 21 Aug 2024 10:46:24 +0000 https://campaignme.com/?p=88571 MBC Media Solutions (MMS), the commercial arm of MBC Group, has announced its appointment as the official Samsung TV Plus advertising partner, giving advertisers in Saudi Arabia, United Arab Emirates and Egypt full access to the platform’s CTV advertising formats. Samsung TV Plus is a free, ad-supported streaming TV (FAST) service that is host to […]

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]]> Saudi Report 2021: Innovate or deteriorate, by Starcom’s Jad Saab https://campaignme.com/saudi-report-2021-innovate-or-deteriorate-by-starcoms-jad-saab/ Thu, 10 Jun 2021 07:57:27 +0000 https://campaignme.com/?p=37420 The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic strategies and technological integrations to ensure they move with the reality of the times. Even though the kingdom’s vision withstands the crisis, Saudi Arabia has experienced the new world dynamics with a rapid shift to […]

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