IWD 2025 Archives - Campaign Middle East

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Anup Oommen — Wed, 26 Mar 2025 06:40:03 +0000

Every March, International Women’s Day floods our feeds with familiar messages — often uplifting yet predictable, encouraging yet oversimplified. To show that true empowerment isn’t neatly packaged or confined to a single day, and recognising the need for a more authentic dialogue, Al-Futtaim has launched its #BeyondTheTitle campaign. The campaign aimed to shift how the […]

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Lines, layers and legacy: a path through creativity and culture

Anup Oommen — Mon, 17 Mar 2025 05:30:44 +0000

Creativity isn’t just something I practice, it’s how I understand the world. When I first stepped into the industry, I didn’t have a roadmap, but I had a vision: to create something meaningful that reflected Saudi heritage in a way that felt modern and alive. That vision has taken me from working in a makeshift […]

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Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign

Anup Oommen — Thu, 13 Mar 2025 11:00:02 +0000

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi for a social media campaign, as part of its aim to to spark meaningful change on International Women’s Day 2025. The campaign, which blends Arabic poetry with artistic storytelling, was brought to life by Commonwealth McCann, which handled creative and production; Carat, which […]

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IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Anup Oommen — Fri, 07 Mar 2025 13:00:47 +0000

To mark International Women’s Day 2025, women in leadership positions at TBWA\Raad huddled together to share their personal journeys with each other, reflect on difficulties faced as leaders, and have a healthy discourse on support systems while reflecting on ways to ensure that wins are celebrated and challenges are overcome collectively. Campaign Middle East was […]

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Indie agencies are setting a new standard for gender equality

Ishwari Khatu — Fri, 07 Mar 2025 12:45:25 +0000

Here we are again, International Women’s Day — our annual check in on the needle to see if it’s moved. The marketing and PR industry loves to talk about equality, but when it comes to real progress, the numbers still don’t add up. They probably never will. Women dominate the workforce yet remain underrepresented in […]

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IWD 2025: Gender parity stalls when work-life balance falters

Shantelle Nagarajan — Fri, 07 Mar 2025 12:30:07 +0000

The brand and marketing industry has made giant strides in DEI over the past few years. However, women within the industry, who spoke to Campaign Middle East, claim that there’s still a long way to go, especially with systemic stereotypes around work-life balance. They shared their take on the age-old struggle to have a seat […]

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IWD 2025: Building the table, not just taking a seat

Hiba Faisal — Fri, 07 Mar 2025 12:15:41 +0000

On International Women’s Day 2025, the industry seems to be moving beyond the age-old question of representation to ask: “How do we not only open doors for women in the region’s industry but also ensure they step through with support that they need?” The answer lies in mentorship. Leaders from Havas Middle East, Leo Burnett […]

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IWD 2025: “Leadership isn’t about titles; it’s about impact”

Ishwari Khatu — Fri, 07 Mar 2025 11:05:09 +0000

The greatest challenge facing women in marketing and advertising isn’t always external – it’s the internal doubts that hold them back. Amira Abdelnabi, Senior Client Officer at VML Cairo, believes that the biggest obstacle women face is often themselves. “Too often, we internalise doubts and question our own capabilities before the world even does,” she […]

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IWD 2025: “Our presence isn’t just needed; it’s essential”

Hiba Faisal — Fri, 07 Mar 2025 10:25:23 +0000

As a third-culture kid I’ve always been in-between cultures, moving from one place to another – with my professional journey starting in São Paulo, then Beirut and for the past years in Dubai, a place I happily call home. This naturally gave me the opportunity to experience different working cultures and on a more individual […]

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IWD 2025: What real empowerment looks like

Ishwari Khatu — Fri, 07 Mar 2025 09:30:44 +0000

International Women’s Day means different things to different people. Some see it as a celebration of progress, while others use it as a call to action. For me, it is a reminder that opportunity should be based on merit, not gender. It’s a reflection of the hard work that the women in my network have […]

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