Ivan Ostojić Archives - Campaign Middle East https://campaignme.com/tag/ivan-ostojic/ Fri, 04 Oct 2024 10:18:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ivan Ostojić Archives - Campaign Middle East https://campaignme.com/tag/ivan-ostojic/ 32 32 From Boomers to ‘Zoomers’: how generations like talking to brands https://campaignme.com/from-boomers-to-zoomers-how-generations-like-talking-to-brands/ Fri, 04 Oct 2024 10:18:43 +0000 https://campaignme.com/?p=90500 New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. More than eight in 10 people born between 1995 and 2012, referred to as Generation Z, expect a brand to understand them as individuals, and 65 per cent of them have demanded a […]

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