Iqra Bukhari Archives - Campaign Middle East https://campaignme.com/tag/iqra-bukhari/ Wed, 22 Apr 2026 12:01:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Iqra Bukhari Archives - Campaign Middle East https://campaignme.com/tag/iqra-bukhari/ 32 32 How childhood videogames have influenced the modern consumer https://campaignme.com/how-childhood-videogames-have-influenced-the-modern-consumer/ Wed, 22 Apr 2026 12:01:40 +0000 https://campaignme.com/?p=120895 We talk about “gamification” as a marketing tactic, with points, badges and rewards, but it’s much more complex. The consoles and types of videogames we played as kids have physically rewired our neural circuitry, dictating how we spend money as adults. Millennials demonstrate a “Logic & Persistence” brain shaped by the friction of Tetris and […]

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]]> Are regional strategies moving towards outcome-based models https://campaignme.com/are-regional-strategies-moving-towards-outcome-based-models/ Wed, 07 Aug 2024 12:25:49 +0000 https://campaignme.com/?p=88032 Campaign Middle East asked several industry experts their take on the question: Are strategies in the Middle East moving more towards outcome-based models? Here’s what they had to say: Faisal Mohammad Naim Senior Strategist and Content Expert, Entourage YES With the advent of big data analytics, the creative industry is becoming more data-driven. As emphasis grows […]

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