IPG Archives - Campaign Middle East https://campaignme.com/tag/ipg/ Fri, 05 Dec 2025 12:41:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png IPG Archives - Campaign Middle East https://campaignme.com/tag/ipg/ 32 32 MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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]]> Omnicom closes IPG acquisition for final purchase price of $9bn https://campaignme.com/omnicom-closes-interpublic-acquisition-for-final-purchase-price-of-9bn/ Thu, 27 Nov 2025 07:04:54 +0000 https://campaignme.com/?p=112518 Omnicom has closed its acquisition of rival Interpublic Group (IPG), the company confirmed in a stock market filing on Wednesday evening (26 November). The final purchase price for IPG was $9bn (£6.8bn) in the all-stock deal, based on Omnicom’s share price of $71.50 after the market closed. The deal creates a company with revenues of […]

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]]> MRM MENAT appoints Udit Agarwal as Regional Business Lead https://campaignme.com/mrm-menat-appoints-udit-agarwal-as-regional-business-lead/ Tue, 25 Nov 2025 10:11:51 +0000 https://campaignme.com/?p=112329 MRM MENAT has announced appointed Udit Agarwal as Regional Business Lead to strengthen the enterprise’s partnerships and drive strategic growth. The appointment reflects the agency’s commitment to delivering measurable business value across a growing roster of regional conglomerates and enterprise clients. With more than 30 years of experience in integrated marketing and communications, Agarwal brings […]

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]]> IPG’s Initiative claims major share of Bayer’s global media account https://campaignme.com/ipgs-initiative-claims-major-share-of-bayers-global-media-account/ Mon, 27 Oct 2025 09:02:42 +0000 https://campaignme.com/?p=110842 Interpublic Group media agency Initiative is set to manage the global media business for the consumer healthcare division of Bayer when it transfers from WPP agency EssenceMediacom. A full breakdown of the IPG media agencies working on the account was provided to COMvergence following the announcement of the appointment on 30 September. Initiative’s share of […]

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]]> George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency https://campaignme.com/george-clooney-and-amal-clooney-founded-cfj-partners-with-mrm-menat/ Wed, 27 Aug 2025 09:40:08 +0000 https://campaignme.com/?p=107234 Clooney Foundation for Justice (CFJ), the global non-profit founded by Amal Clooney and George Clooney, have chosen relationship marketing agency MRM MENAT to enhance the Foundation’s digital presence.  The non-profit views its digital platform as a vital platform supporting CFJ’s mission to provide free legal aid in defense of free speech and women’s rights around […]

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]]> Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’ https://campaignme.com/podcast-omnicoms-troy-ruhanen-on-how-the-middle-east-can-lead-the-world/ Tue, 11 Feb 2025 06:00:47 +0000 https://campaignme.com/?p=95976 On the latest episode of Campaign Middle East’s On The Record podcast, Troy Ruhanen, President and Global CEO of Omnicom Advertising Group, discusses how the time has come for the brand and marketing industry within the Middle East region to build on its success and really ‘turn it on, to get to the next horizon’. Through […]

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]]> The Annual 2024: Top 20 news stories https://campaignme.com/the-annual-2024-top-20-news-stories/ Thu, 26 Dec 2024 07:30:29 +0000 https://campaignme.com/?p=93923 Part of the Annual, the list covers The top 20 news stories relevant to the industry from the year 2024.As 2024 comes to a close, we’ve compiled a list of the Top 20 News Stories that shaped the regional advertising, marketing, and communications industry this year. From major mergers to rebrands, these stories highlight the […]

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]]> Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group https://campaignme.com/omnicom-agrees-to-buy-interpublic-in-deal-to-create-worlds-biggest-agency-group/ Mon, 09 Dec 2024 14:43:21 +0000 https://campaignme.com/?p=93287 Omnicom has agreed a deal to acquire Interpublic to create the world’s biggest agency group, the two companies have formally announced to the US stock market. The two agency groups said their respective boards of directors had unanimously approved the all-stock transaction and hailed their “complementary” assets and cultures in a joint statement. They said […]

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]]> Omnicom in talks to buy IPG – report https://campaignme.com/omnicom-in-talks-to-buy-ipg-report/ Mon, 09 Dec 2024 06:36:09 +0000 https://campaignme.com/?p=93242 Omnicom is in talks to buy Interpublic and a deal could be announced as soon as this week, the Wall Street Journal has reported. Campaign UK contacted Omnicom and IPG for comment, but did not immediately receive a response. A merger between the two US ad agency groups would create the world’s biggest advertising holding company, […]

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]]> MCN appoints new Chief Comms Officer https://campaignme.com/mcn-appoints-new-chief-comms-officer/ Thu, 22 Feb 2024 08:00:17 +0000 https://campaignme.com/?p=77029 MCN, part of IPG, has bolstered its leadership team in the region with the hiring of a new Chief Communications Officer.  Lizzie Dewhurst, the former Head of International Communications & PR at Publicis Groupe, joins the leadership team, reporting to Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC. In the newly-created role, […]

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