iOS 14 Archives - Campaign Middle East https://campaignme.com/tag/ios-14/ Tue, 26 Apr 2022 07:41:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png iOS 14 Archives - Campaign Middle East https://campaignme.com/tag/ios-14/ 32 32 One year on: analysing the impact of Apple’s landmark iOS 14 privacy update, by AppsFlyer’s Samer Saad https://campaignme.com/one-year-on-analyzing-the-impact-of-apples-landmark-ios-14-privacy-update-by-appsflyers-samer-saad/ Fri, 22 Apr 2022 08:09:45 +0000 https://campaignme.com/?p=47759 In April 2021, the mobile marketing landscape underwent a significant change, as Apple brought out new privacy features as part of iOS 14.5 — users now have to proactively opt-in to sharing device identifiers, such as Apple’s Identifier for Advertisers, with apps. While this is a positive move from a privacy perspective, it has introduced […]

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]]> Liquid expectations, by Accenture Interactive’s TJ Lightwala https://campaignme.com/liquid-expectations-by-accenture-interactives-tj-lightwala/ Sun, 25 Jul 2021 11:17:18 +0000 https://campaignme.com/?p=38965 By TJ Lightwala, managing director, lead for experience services, MENA, Accenture Interactive. June 25 was marked with relief for brands, marketers and the advertising fraternity at large. It was the day Google announced the delay of its cookie-blocking privacy plan to 2023, and it prompted the question of what that will mean for marketers now. […]

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