inventory Archives - Campaign Middle East https://campaignme.com/tag/inventory/ Wed, 20 May 2026 14:58:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png inventory Archives - Campaign Middle East https://campaignme.com/tag/inventory/ 32 32 Why OOH can no longer be sold like OOH https://campaignme.com/why-ooh-can-no-longer-be-sold-like-ooh/ Thu, 21 May 2026 05:00:17 +0000 https://campaignme.com/?p=122206 The OOH industry is still largely selling a modern channel through an outdated model. A location is selected. A format is purchased. Visibility is delivered. The logic has remained largely unchanged for decades. But audiences no longer experience cities that way. People move through connected environments, repeated routes, and continuous exposure patterns. Yet much of […]

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]]> The strength of staying present when others disappear https://campaignme.com/the-strength-of-staying-present-when-others-disappear/ Tue, 24 Mar 2026 08:20:39 +0000 https://campaignme.com/?p=118060 A conversation is happening inside almost every marketing department in this region right now. It goes something like this: budgets are under pressure, the environment is uncertain, and the safest move is to pull back until clarity returns. It is a reasonable instinct. In most cases, it is also the wrong decision, with decades of […]

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]]> AdsWizz, NextAud.io sign agreement for MENA podcast inventory https://campaignme.com/adswizz-nextaud-io-sign-agreement-for-mena-podcast-inventory/ Mon, 16 Mar 2026 07:25:38 +0000 https://campaignme.com/?p=117784 NextAud.io has entered an agreement with AdsWizz Inc. to exclusively represent its sales for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt. Through the agreement, advertisers in these countries will have access to AdsWizz’s expansive marketplace of streaming and podcast inventory, including the SiriusXM Podcast […]

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]]> DAZN partners with The Trade Desk to enhance on-platform advertising capabilities https://campaignme.com/dazn-partners-with-the-trade-desk-to-enhance-on-platform-advertising-capabilities/ Tue, 02 Sep 2025 04:00:33 +0000 https://campaignme.com/?p=107878 DAZN, a leading sports entertainment platform, has entered a strategic partnership with adtech leader The Trade Desk to bring best-in-class innovation to DAZN’s platform for advertisers through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. Through the partnership, DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with […]

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]]> Dentsu launches programmatic CTV Marketplace responding to viewer behaviour https://campaignme.com/dentsu-launches-programmatic-ctv-marketplace-responding-to-viewer-behaviour/ Fri, 23 May 2025 06:30:59 +0000 https://campaignme.com/?p=102828 Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. Reportedly an industry-first move, the CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single platform. “This is more than a […]

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]]> Aleph expands Spotify partnership to manage global ad sales in 80+ markets https://campaignme.com/aleph-expands-spotify-partnership-to-manage-global-ad-sales-in-80-markets/ Thu, 15 May 2025 04:30:16 +0000 https://campaignme.com/?p=102211 Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, one of the world’s most popular audio streaming subscription services, have expanded their existing partnership, making Aleph Spotify’s advertising sales partner in more than 80 markets and providing access to more than 20.000 advertisers. The new partnership brings […]

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]]> How premium news and AI protect your brand in a post-truth world https://campaignme.com/how-premium-news-and-ai-protect-your-brand-in-a-post-truth-world/ Thu, 13 Mar 2025 09:01:19 +0000 https://campaignme.com/?p=97837 In January, Meta announced that it was ending its longstanding fact-checking programme, a system created to limit the spread of misinformation across its social media platforms, Facebook, Instagram, Threads, and WhatsApp. Instead, the social media powerhouse is implementing a Community Notes program, similar to the one currently running on X (formerly Twitter), where the community, […]

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